Hair Salons in Hastings, MN – A Community-Focused Industry Report

Welcome to a deep dive into Hastings, Minnesota’s hair salon industry – where small-town charm meets style and entrepreneurship. In this report, we’ll explore all the local salons putting Hastings on the haircare map, hear stories from iconic stylists, and compare the scene with neighboring cities like Cottage Grove, Eagan, and Woodbury. From the town’s oldest barber shop to the trendiest new spa, you’ll get the full picture of how hair salons shape the community’s economy, culture, and future. Let’s comb through the details (with a wink and a smile)!

Local Salon Landscape in Hastings

Hastings may be a modest city of about 22,000, but it boasts an impressive variety of hair salons – over twenty at last count​. These range from old-fashioned barbershops and independent boutiques to national franchise chains. Below is a roundup of active local hair salons in Hastings, along with key details on each:

• Hastings Barber Shop (101 Sibley St.) – A classic one-chair barber shop founded in 1963​. Longtime owner Dick Tronnier has been cutting hair here for decades, making this shop a living piece of Hastings history. It’s the go-to for traditional men’s cuts and straight-razor shaves, serving generations of locals.

• Great Clips (919 Vermillion St.) – Part of the well-known national chain, offering quick, affordable haircuts for men, women, and kids​. Great Clips opened in Hastings in the early 2000s and remains popular for its online check-in and no-appointment convenience. It’s located in the Schoolhouse Square area – handy for a trim while running errands.

• Nicole’s Nu Wave Hair Design (925 Hwy 55) – A beloved full-service salon. Nicole’s Nu Wave was originally “Nu Wave Salon” until local stylist Nicole Swanson purchased it in 2006 and rebranded it under her name​. Nicole, a Hastings native in the beauty industry since 2000, realized her dream of ownership and built a team of 8+ stylists. They offer everything: cuts, color (using Goldwell products), perms, updos, nails, and more. Nicole’s is known for its color expertise and multi-generational clientele – one stylist, Cathy, has 30+ years experience delighting weekly regulars with roller sets and perms​! It’s a true community hub where clients often become friends.

• 5th Avenue Color Company (107 2nd St E.) – A downtown Hastings salon with a reputation for color artistry. Owner Lori (last name lovingly known by clients, but we’ll call her “Colorist Lori”) is 1 of only 20 American Board Certified Hair Colorists in Minnesota. This distinction draws clients seeking top-tier coloring techniques. 5th Avenue Color Co. opened in the early 2010s and has a talented, friendly team of stylists, including Lori’s proteges. Services range from precision cuts to balayage, waxing and makeup. Their cozy studio (tucked in a historic 2nd Street building) is often abuzz with laughter and the smell of hair dye, embodying that downtown Hastings charm.

• MDK Design for Hair (521 W 13th St.) – A longstanding salon run by owner Mary Fasbender since 1983​. “MDK” are Mary’s initials, and over 40+ years she’s built a loyal following. This salon offers classic hair design services – cuts, colors, and styles – in a comfortable residential-area location. As one of Hastings’ first female salon owners, Mary has mentored younger stylists and witnessed styles from mullets to modern bobs come and go.

• Studio 61 (1207 Vermillion St.) – (Also known as Studio Sixty One Hair Design). This salon’s name nods to Highway 61, the road it’s near. Studio 61 is a local spot for haircuts, foils, and styling, known for a welcoming vibe. While not heavily advertised online, it’s referenced in local directories​ and has served Hastings for years – a hidden gem for those “in the know.”

• The Style Makers (1310 Vermillion St.) – An independently owned salon offering haircuts for men and women. Style Makers has been at its strip-mall location for decades, known for personalized service. It’s a bit of a one-stop style shop – historically they even offered some wardrobe and styling consultation according to one listing​ (perhaps an overenthusiastic description!). Locals know it simply as a reliable place to get a quality cut or perm from experienced stylists.

• Pedela Hair Salon (13200 Point Douglas Dr S.) – A full-service salon a bit south of town, technically in Hastings area​. Pedela is family-friendly, serving men, women, and children with haircuts, coloring, and even wig services​. It operates slightly off the beaten path (on Point Douglas), drawing clients from rural parts of the community. The salon’s name is unique – rumor has it it’s a portmanteau of the original owners’ names. Pedela’s stylists are praised for their warm, accommodating service (even on short notice around the holidays, per social media chatter).

• Eileen’s Hair Studio (216 12th St W.) – A cozy studio led by Eileen, a stylist known for her precision haircuts and personal touch. Eileen’s Hair Studio has been in business for many years; it’s a one-stylist operation where clients enjoy one-on-one attention in a relaxed setting. (Eileen became somewhat of a local legend during the 2020 lockdowns – her Facebook update noting the temporary closure showed how beloved she is​.) From kids’ first haircuts to grandma’s weekly curl, Eileen handles it all with care.

• TLC Hair Design (213 Sibley St.) – A small salon whose acronym says it all – T.L.C. stands for tender loving care, which is what the owner, Tammy, provides her clients. Located just a block off Main Street, TLC Hair Design offers cuts, coloring, and styling by appointment. It’s especially known for formal hairstyling; many a Hastings teen got their prom updo at TLC.

• Legacy Hair Studio (110 Sibley St. Suite 103) – One of Hastings’ newer salons, Legacy Hair Studio combines “classic with a modern edge” in its approach​. Opened by a group of young stylists in the last few years, Legacy quickly became a Neighborhood Favorite on social media. They offer contemporary services – vibrant coloring, extensions, trendsetting cuts – appealing to the younger demographic. Despite the name, Legacy is starting a legacy rather than inheriting one, injecting fresh energy into the local salon scene.

• Social Hair Co. (101 10th St E. Suite 120) – A chic salon that opened in 2019 in the redeveloped Schoolhouse Square. Owner Rachel Stockwell (Aveda Institute grad, class of 2012) and her team of independent stylists have created something special here. The salon’s atmosphere is described as “a friendly atmosphere in a chic, industrial space” built on Hastings’ historic foundation​. Social Hair Co – sometimes called “SoHoCo” by locals – specializes in modern coloring techniques, balayage, and stylish cuts for all genders. Each stylist runs their own business within the salon (a booth-rental model), but they operate as a supportive collective. Social Hair’s social media is very active; they often post transformations and even lead community drives (for example, collecting hygiene products for local charities during the holidays​). In just a few years, Rachel’s salon has become a trendsetter in town and proof that young entrepreneurs are thriving in Hastings.

• Pure Salon & Spa (1315 S. Frontage Rd.) – Hastings’ newest full-service salon and day spa. Pure Salon & Spa expanded into a larger location in 2024, adding spa services like facials, lashes, and massage to their hair offerings. Owner Kelli Robinson is a Hastings native who’s been a hairstylist in town for nearly 30 years​. After owning a smaller salon for 8 years, she launched Pure to bring an “all-in-one” beauty experience to Hastings. “I am a Hastings native and have worked as a hairstylist in town for over 20 years,” Kelli says proudly on Pure’s website​. Her passion shows – Pure’s team includes hair stylists, a nail technician, an esthetician, and a lash artist. They’ve quickly gained a reputation for friendly luxury. The Chamber of Commerce hosted a ribbon-cutting to celebrate Pure’s new space in early 2025, marking it as an exciting growth story for the local industry.

• Shear Attraction Salon – Formerly a long-running salon located at 1315 S. Frontage (the same address as Pure). Shear Attraction served Hastings for years with haircuts and color, and even earned a few neighborhood fan nods. In late 2024, Kelli’s Pure Salon moved into that location and renovated it. (In essence, Pure Salon is Shear Attraction’s successor – with expanded services and a fresh face.) This transition illustrates how Hastings’ salon scene evolves while keeping talent in the community.

• Other Salons and Barbers – Hastings is also home to a handful of independent professionals and niche shops. Hair Empire (formerly on 200th St. E) catered to rural clients; Salon Forte operated on Vermillion St. for many years (though it recently relocated its business to Woodbury, showing an example of cross-city movement). Additionally, Hastings Beauty School trains aspiring cosmetologists right in town – more on that in the history section. From home-based salons to by-appointment studios, the list goes on. In short, if you’re in Hastings and need a haircut or makeover, you have plenty of options without leaving town!

• Rivertown Barbers: Situated at 110 Sibley St, Suite 104, this barbershop combines traditional techniques with modern styles. ​Rivertown Barbers

• Pure Salon & Spa: A full-service salon offering hair and spa services. ​

(Contact information for each salon can be found via the Hastings Area Chamber directory or the salon’s website/Facebook page. Many salons in town offer online booking and respond quickly to messages – reflecting the industry’s embrace of digital convenience.)

Notable Salons, Stylists, and Local Milestones

Hastings’ haircare scene is rich with personal stories and milestones that mirror the town’s character. Here we shine a spotlight on some of the most iconic local salons and stylists, as well as historical highlights in Hastings hair lore:

• The Old School Barber: Established in 1963, Hastings Barber Shop is arguably the oldest continuously operating hair business in town​. Owner-barber Dick Tronnier has cut hair for fathers, sons, and now grandsons. Walking into his tiny shop (with its vintage barber pole out front) feels like stepping back in time – the chairs are classic, and so is the conversation. It’s the kind of place where local gossip and friendly debates flow as freely as the hair on the floor. This barbershop has survived Beatles moptops, the long locks of the 1970s, the permed mullets of the ‘80s, and every trend since. The secret? Good old-fashioned service and community trust. As one could say, Dick’s steady hands have literally shaped Hastings’ look for over half a century.

• First Beauty Salons: While records are sparse, by the mid-20th century Hastings had several “beauty parlors” (as they were called then) run by enterprising women, often out of their homes. By the 1980s, more formal salons opened downtown and in shopping centers. MDK Design for Hair, opened in 1983, was among the pioneers of the modern salon format here​. Its owner Mary not only styled hair but also trained many young stylists – contributing to the growth of local talent. Many of Mary’s clients from the ‘80s are still with her today, proving that loyalty is a two-way street in a small town.

• The Mentor Colorist: One standout stylist is Lori Duong, owner of 5th Avenue Color Company. Lori earned American Board Certified Hair Colorist status, a rare accolade (only 20 in Minnesota) that put Hastings on the professional map. Her expertise attracted clients from beyond Hastings and elevated the level of color services available locally. Lori also shares her knowledge: her salon team has included proteges like Kate, Hanna, and others​ who have garnered praise for their skill. This “color queen” even competed in hair design showcases – one fashion model was photographed wearing Lori’s avant-garde style creation titled “Dawn of a Dynasty” during a Twin Cities hair show. Talk about creativity! Lori’s success demonstrates that a small-town salon can achieve big things in the industry.

• Nicole’s Nu Wave – A Legacy Business: When Nicole Swanson bought Nu Wave salon in 2006​, she was a hometown girl making good on her ambitions. She built Nicole’s Nu Wave into a salon where eight stylists, a nail tech, and an esthetician could all thrive​. Nicole’s emphasis on education (training with top stylists like Sam Brocato, per her company history) meant Hastings clients got city-quality techniques without leaving town​. Her salon became known for Goldwell color services and a friendly, unpretentious vibe. One fun milestone: Nicole’s team, alongside a local boutique, hosted a Winter Fashion Show in 2013 at the Hastings Event Center – complete with hair models strutting styles down the runway​. It was a hit, blending beauty and community theater. After 17+ years under Nicole’s leadership, Nu Wave is practically an institution – the kind where moms, dads, teens, and grandparents all feel at home.

• Elm Salon & the New Generation: In the 2010s, Elm Salon & Spa (formerly on 4th Street E.) was the trendiest spot in town. With a chic loft-like space and expanded services (they did nails, massage, etc.), Elm attracted a younger crowd and even won multiple “Neighborhood Favorite” awards on Nextdoor (2017, 2019, 2020, 2021, 2022)​. It was helmed by a collective of stylists who emphasized creativity. Notably, a young stylist named Rachel Werner got her start at Elm around 2013 – fast forward and she would later open Social Hair Co. in 2019​. Elm Salon eventually closed its Hastings location (the owner moved out of state), but its influence lives on. Many of Elm’s clients and stylists transitioned to other local salons (like Social Hair). In fact, you could say Elm “planted” the seeds for the new generation of salons that emphasize modern design and social media presence.

• Community Mentorship: Hastings even has its own cosmetology school – Hastings Beauty School – opening in the 2000s. The school trains local hairstylists right in town and frequently puts on student showcases. For example, in 2013 the school hosted a Halloween/Fall fashion show featuring over 50 hair models on the runway​, collaborating with local businesses. Students got real-world experience and the community got free entertainment (and fabulous avant-garde hair to admire). Many of its graduates go on to work at Hastings salons or nearby, contributing to the local talent pool. It’s a reminder that educating young stylists locally can pay off in keeping skilled professionals in the area.

• Influential Local Stylists: Every salon seems to have a star or two – those stylists whose names get passed around as the person to see. In Hastings, names like “Ask for Kelli at Pure” or “Book with Rachel at Social Hair” carry weight on community forums. We’ve mentioned several owners; additionally, stylists like Jenny at Shear Attraction were touted for making clients “look fabulous”​, and Gayle at The Style Makers built a reputation for great customer service​. There’s also a network of barbers who aren’t as publicized but highly valued – e.g., Ron’s Barber Shop (technically just outside Hastings) and a few barbers who operate within salons or from home. In a tight-knit town, a good stylist or barber becomes a local celebrity of sorts. Don’t be surprised if a coffee shop conversation goes like: “Love your haircut! Did Lisa do it? She’s the best!” – that’s the Hastings way.

In summary, Hastings’ hair salon history is one of continuity and change: venerable establishments passing the torch to passionate newcomers, all reflecting the town’s friendly, entrepreneurial spirit. From basement beauty parlors to high-end downtown salons, each has left its snip of impact on the community.

The Hair Industry’s Current State in Hastings

Salon Types & Services: Despite its size, Hastings offers nearly every type of salon experience. Do you prefer a quick buzz-cut at a no-frills barbershop? A pampering spa-day with a facial and highlights? Or something in between? It’s all here. On one end, traditional barbers and value chains cater to basic needs (think $18 men’s cuts or kids’ back-to-school trims). On the other, boutique salons like Social Hair Co. and Pure Salon & Spa deliver upscale services: balayage, ombré coloring, keratin smoothing treatments, luxury hair extensions, bridal updos, manicures, lash extensions – you name it. The range of services has expanded in recent years; many hair salons have added complementary offerings. For instance, Nicole’s Nu Wave and Pure Salon incorporate nail and skin services on-site, and a few stylists specialize in men’s grooming (beard trims, hot towel shaves) to capture the barbershop vibe within a salon. Even the franchises have diversified – Great Clips and Fantastic Sams now do beard trims and conditioning treatments beyond just haircuts​.

Customer Demographics: Walk into any Hastings salon and you’ll see a cross-section of the community. Retirees come weekly for wash-and-sets or perms (a stalwart of places like Eileen’s and Nicole’s, where stylists like Cathy expertly roll curls for the over-70 crowd​). Busy parents and kids are frequent visitors at the chain salons and family salons – Saturday mornings are peak time for little ones squirming through their bangs trim or teens getting the latest trendy cut. Professionals (teachers, nurses, city officials, etc.) make regular after-work appointments to keep their styles fresh; many opt for the same hometown stylist for years. Notably, bridal parties are a lucrative demographic in Hastings – the city’s picturesque charm makes it a wedding destination, and local salons often book large groups for wedding-day hair and makeup. It’s common in summer to see a group of bridesmaids in matching robes, sipping mimosas in a Hastings salon as updos and airbrush makeup are applied. On the flip side, there’s also a segment of young, style-conscious clients (both women and men) in Hastings who might previously have driven to the Twin Cities for avant-garde color or edgy cuts – but now they can find that expertise at home, thanks to the newer salons. For example, Social Hair Co. and Legacy Hair Studio attract 20- and 30-somethings looking for Instagram-ready hair. The client mix is truly all ages. In keeping with the friendly small-town feel, don’t be surprised if a 7-year-old is getting a fun rainbow streak at the station next to a 77-year-old getting her weekly blue rinse – Hastings salons comfortably serve multiple generations side by side.

Trends & Innovations: Hastings salons stay surprisingly up-to-date on industry trends. Balayage and “lived-in” color techniques became popular here almost as quickly as in New York or LA – stylists like those at Social Hair Co. pride themselves on continuing education and “staying up to date with current hair trends”​. The result: clients in Hastings can get sophisticated hair coloring (baby-lights, shadow roots, vivids) done by certified colorists without leaving town. Another innovation embraced is tech and digital marketing: nearly every salon offers online booking, whether through their own websites or apps like Vagaro and StyleSeat. Many send text reminders for appointments, and some (Great Clips, for instance) use an online check-in system that customers love for its convenience. Salons also market themselves on Facebook and Instagram with before-and-after photos, styling tutorials, and promotions. A quick scroll on Instagram shows Hastings salons showing off “Transformation Tuesday” posts of fresh cuts and colors, engaging followers and showing potential clients what they can do.

In terms of salon business models, there’s a clear shift toward independent stylist arrangements. Social Hair Co. exemplifies the booth rental/co-working salon concept – stylists are technically independent entrepreneurs but share a common space and brand. This model is increasingly common, allowing stylists flexibility and ownership of their clientele, while clients still get a cohesive salon atmosphere. It’s a change from the old employee model and seems well-suited to Hastings, where entrepreneurial spirit runs high.

Salons have also diversified product offerings – you’ll find boutique haircare lines like Moroccanoil, Kevin Murphy, or Aveda in local salons now. Some salons focus on sustainability and health: using ammonia-free dyes, offering vegan or cruelty-free styling products, and even recycling hair clippings. (One stylist joked about donating collected hair to soak up oil spills – a real thing salons can do – but we haven’t confirmed if that’s happening here yet!) What is happening is more cross-service innovation: for example, Pure Salon’s expansion added spa amenities, so customers can get a massage, then a haircut, then a manicure in one stop. That level of convenience and breadth of services is a fairly new development for Hastings.

Lastly, the industry’s resilience through COVID-19 showcased innovation as well. During the mandated shutdowns in 2020, Hastings salons maintained client relationships via social media (sharing at-home hair care tips or offering root touch-up kits for pickup). Once they reopened, many implemented online waitlists and curbside check-ins to minimize crowding. Stylists adopted stringent sanitation (already a norm, but stepped up even more). The community was supportive – clients were eager to tip generously and support their stylists when doors reopened. By 2021, business largely bounced back, with perhaps even pent-up demand giving salons a boost (everyone needed post-lockdown hair help!). The pandemic era spurred long-term improvements like more flexible scheduling and an appreciation for the personal connection salons provide. As one stylist put it, “We don’t just fix hair, we lift spirits” – a truth made evident when everyone flocked back for that first professional haircut after months at home.

Hastings vs. Neighbors: A Competitive Analysis

How does Hastings’ salon scene stack up against nearby communities? Let’s compare key aspects – salon density, pricing, and specialization – with Cottage Grove, Eagan, and Woodbury (three neighboring cities in the southeast metro region):

Number of Salons & Density: Hastings has roughly 20-25 active hair salons/barbers serving ~22k residents​. That’s about one salon per 1,000 people – quite high! This high per-capita presence is partly because Hastings is somewhat geographically isolated (bordered by the Mississippi and rural areas), so it attracts clientele from the immediate region (including across the river in Prescott, WI and nearby townships).

In Cottage Grove (population ~38k), there are likewise around 15–20 salons and barbers. A quick directory check shows at least 15 hair businesses in Cottage Grove​, including franchises (Great Clips, Fantastic Sams, Sport Clips) and independents like Salon 80, B&G Hair Co, and a couple of day spas. Cottage Grove’s salon-per-capita is slightly lower than Hastings, maybe one per ~1,800 residents – still healthy. One difference: Cottage Grove lacks a “historic downtown” business district, so salons are spread in strip malls and shopping centers. Hastings, by contrast, has a cluster of salons downtown (5th Avenue Color Co, for example) which benefits from foot traffic and synergy with other shops.

Moving to the bigger suburbs: Eagan (pop ~68k) and Woodbury (pop ~75k) have dozens of salons each. Woodbury, in particular, is known for its abundance of beauty options – from budget chains to high-end day spas. A Yelp search for “hair salons in Woodbury” yields at least 30 results, and that’s not counting barbers or the many specialty Asian and African hair braiding shops in nearby neighborhoods​. Eagan similarly has a broad mix, including multi-location salons like Cole’s Salon & Spa (a local luxury chain) and plenty of independent studios. In pure numbers, Woodbury and Eagan each have probably 40+ establishments offering hair services, which is about one per 1,500–1,800 people – somewhat comparable density to Cottage Grove, but the variety is greater due to larger consumer bases.

Pricing: Generally, hair service prices in Hastings are slightly lower than those in Woodbury/Eagan for similar services, but not by a huge margin. For example, a standard women’s haircut and style in Hastings might average $30–$45 at an independent salon (and as low as $20 at a franchise or barber for a basic cut). In Woodbury, that same service at a mid-tier salon could be $45–$60, and at a high-end place like Juut Salon Spa, easily $70+. Men’s cuts in Hastings average around $18–$25 at a salon (or ~$15 at the old barber shop), whereas in Eagan/Woodbury, men’s cuts at chain salons run about $20–$25 and upscale barbershops charge $30+. Chemical services (like coloring) also see a slight price gap: Hastings salons might charge ~$90 for all-over color and $120–$150 for highlights, whereas in Woodbury, $150+ for highlights is common at top salons. That said, Hastings residents generally get great value – they’re often receiving big-city quality at hometown prices. Salon owners here are mindful of the local economy; many deliberately keep prices accessible. It’s not unusual for Hastings stylists to give a discount to seniors or run back-to-school specials for kids. Franchises like Great Clips have the same promo coupons ($9.99 haircut sales, etc.) in Hastings as anywhere else. Meanwhile, more upscale local salons have introduced tiered pricing (junior stylist vs master stylist rates) to accommodate different budgets.

An interesting competitive point: wedding package pricing. Hastings salons have capitalized on local wedding venues (like the historic LeDuc Estate or nearby vineyards) by offering hair/makeup packages that undercut big-city salons. A Woodbury bridal stylist might charge significantly more for on-site wedding hair; Hastings salons tend to be more affordable, which draws business from brides who choose Hastings as a cost-effective wedding destination. A post on a Twin Cities bridal forum even noted a bride excited to use a Hastings salon for her wedding because “their pricing is literally half of what some Twin Cities salons charge” (and she was thrilled with the trial)​.

Specialization & Services: In terms of service breadth, Woodbury and Eagan have more specialized salons. For example, Woodbury has dedicated blowout bars, a standalone Juut Salon Spa (with Aveda-trained staff focusing on holistic beauty), and even a wigs and hair restoration specialty shop for medical hair loss clients. Eagan has salons catering to specific demographics, like African braiding studios and upscale men’s grooming clubs, reflecting a more diverse population. These cities also host national beauty retailers like Ulta Beauty, which provides salon services and competes for customers’ dollars (Cottage Grove has an Ulta store as well)​.

Hastings salons, conversely, tend to be generalists by necessity – they serve a bit of everyone. You won’t find a strictly “curly hair only” salon or a “men’s only” barbershop with multiple barbers in Hastings (aside from the sole barber at the Barber Shop). Instead, most Hastings stylists pride themselves on versatility: they might do a fade haircut, a foil highlight, and a perm all in the same day on different clients. That said, individual stylists do cultivate niches. For instance, one stylist at Social Hair might market herself as the vivid color expert, while another at Legacy Hair Studio might be known for bridal styling. But they all operate under the full-service umbrella of their salon. If a request is outside their personal specialty, they often refer within the local network (“Oh, you want hand-tied extensions? Go see Alex at Salon X, she does amazing work.”). There’s a collegial feel rather than cut-throat competition.

Surrounding City Influence: Hastings does feel some competitive pressure from the larger neighbors. Being ~20-30 minutes from these suburbs means a portion of Hastings residents still go to Eagan or Woodbury for hair, especially if they started with a stylist there or seek ultra-specialized services (like say, a DevaCut for curly hair or certain hair spa treatments). However, the reverse is also true – Hastings salons draw in some clients from out of town who prefer the small-town atmosphere or have loyalties to a stylist. For example, Hastings Barber Shop gets a few regulars driving in from Cottage Grove for that classic barber cut they can’t find elsewhere. And Nicole’s Nu Wave has had clients from as far as Red Wing or Farmington who follow Nicole’s renowned coloring skills.

In terms of density, none of the neighboring cities suffers a lack of salons. If anything, the region is likely a saturated market for hair services. Woodbury and Eagan have chain salons in almost every strip mall (Great Clips, Fantastic Sams, Sport Clips are plentiful), plus independent salons in between. Cottage Grove’s market is more similar to Hastings – a handful of established salons and a few chains, with perhaps room for growth as the city expands. Hastings distinguishes itself by having a historic downtown commercial district – something the others lack – which allows salons to be part of a walkable “experience.” A day trip to Hastings might involve antique shopping, lunch by the river, and a haircut at a downtown salon, which is a unique selling point. Woodbury’s salons are mostly in car-centric shopping areas (albeit very accessible and modern). So, while Hastings can’t compete in sheer volume of salons, it competes on community experience and loyalty.

Salon Workforce: Another competitive aspect is the labor market for stylists. Bigger suburbs have more licensed cosmetologists available, and chains in those areas often recruit heavily (sometimes offering hiring bonuses or higher commission percentages). Hastings salon owners have occasionally felt the pinch of stylist shortages. A talented Hastings-born stylist might train in the Twin Cities and get scooped up by an upscale urban salon, rather than returning home. On the flip side, many stylists choose quality of life – working in Hastings means a short commute, flexible small-business work culture, and building relationships with clients you might bump into at the grocery store. Salon owners in Hastings often emphasize their family-like team environment, which can attract stylists who prefer that over a corporate salon culture.

In summary, Hastings holds its own in the regional hair scene by offering personal, community-rooted service and competitive pricing. While it can’t match the sheer breadth of specialized salons found in Eagan or Woodbury, Hastings provides a comfortable “one-stop” hair experience that many residents (and some neighbors) prefer. The surrounding cities offer lessons and inspiration – Hastings salons keep an eye on trends from those markets – but they also serve as a reminder of what Hastings uniquely provides: familiarity, friendliness, and a bit of small-town soul in every snip.

Economic & Community Impact of Local Salons

Beyond keeping us all looking our best, Hastings’ hair salons play a significant role in the local economy and community fabric. Let’s delve into some numbers and qualitative impacts:

Employment and Business Ownership: The hair salon industry is a notable employer in Hastings. With around 20 salons and barbers, and each employing anywhere from 1 to 10+ people, we estimate roughly 75–100 people work in hair services locally. (For perspective, the classic one-chair barber shop has an “Employee Count: 1”​, whereas a larger salon like Nicole’s or Pure might have a dozen staff.) Many stylists are part-time or independent contractors, but collectively they represent a solid chunk of small business employment. Importantly, most of these businesses are locally owned by women, contributing to female entrepreneurship in the community. Owners like Nicole Swanson, Lori Duong, Mary Fasbender, Kelli Robinson and others are Hastings residents who invest their earnings back into the local economy – buying homes, raising families, shopping local. In an era when big-box stores often dominate, it’s worth celebrating that the majority of places to get your hair cut in Hastings are home-grown businesses.

The salons also indirectly support jobs in related sectors: they purchase supplies (supporting distributors), sometimes rent space from local property owners, and occasionally use local professional services (accountants, marketing, laundry services for towels, etc.). And let’s not forget the ripple effect – stylists spend money downtown on lunch and coffee (keeping those eateries busy), and they often partner with local boutiques or photographers for cross-promotions, which spreads economic activity.

Tax Contributions: While we don’t have exact figures, collectively Hastings salons contribute through property taxes (many occupy commercial real estate or contribute to landlords’ tax base), sales taxes on product sales, and of course state and local taxes through their business income. The average salon may not be a multi-million dollar enterprise (for example, the humble Hastings Barber Shop’s annual revenue is only around $27,000​ – single-chair operations are more about steady livelihood than high profits), but added up, the sector likely generates a few million dollars in gross revenue per year in Hastings. If we ballpark say 20 salons averaging $100k yearly revenue (some more, some less), that’s ~$2 million flowing in the local economy, of which a portion goes to taxes that fund city services, schools, etc. So getting your hair colored isn’t just self-care – it’s city-care, in a way!

Indirect Benefits – Downtown Vitality & Tourism: Hair salons are key ingredients in a vibrant downtown ecosystem. Hastings’ historic downtown benefits from having salons like 5th Avenue Color Co. and (formerly) Elm Salon drawing regular foot traffic. Clients coming for a hair appointment might also pop into a neighboring gift shop or grab a bite nearby, supporting other businesses. Some salons deliberately coordinate with neighbors – e.g. a salon might offer coupons for the coffee shop next door (“enjoy 10% off at XYZ Cafe while your color processes”). During community events like Rivertown Days, downtown salons often decorate their windows or even offer quick braiding or hair chalking for festival-goers, adding to the festive atmosphere.

Destination Spending: While not a primary tourism driver, salons do contribute to event tourism. Consider weddings: a bridal party from out of town might choose a Hastings salon to get ready because the wedding is at a local venue. Those guests then potentially stay in local hotels or B&Bs, eat at restaurants, etc. Similarly, events like the Hastings Bridal Fair (if held) or prom nights bring non-locals to Hastings salons. Even something as simple as someone from a rural area 20 miles away driving into Hastings for their quarterly haircut means they might also fill up gas and buy groceries while in town – small, but additive economic actions.

Community Engagement & Charity: Hastings hair professionals are known to give back in various ways. Many salons donate gift certificates or baskets to local fundraisers (school raffles, benefit auctions for families in need, etc.). It’s common to see a “Free Haircut” gift card from a Hastings salon in a silent auction to raise money for the youth hockey team, for example. Some stylists volunteer at events – in past years, local barbers have offered free back-to-school haircuts for kids from low-income families (often coordinated through churches or Hastings Family Service). Around the holidays, salons become drop-off sites for coat drives or toy drives. One recent initiative saw Social Hair Co. partnering with a local non-profit to collect hygiene products (shampoo, brushes, etc.) for neighbors in need​ – very fitting for a salon to spearhead.

Another powerful contribution is support for cancer patients. A number of Hastings salons participate in programs like Locks of Love or Wigs for Kids – when someone wants to donate their long hair to make wigs, these stylists cut the ponytails for free and help with the donation process. There have been touching stories of local children donating hair; salons celebrate them by putting their photos on social media, inspiring others. Also, when a client is undergoing chemotherapy, Hastings stylists often show great compassion – some will go to the client’s home to gently cut hair when it starts falling out, or later help fit a wig or style regrowth, often at little or no charge. These behind-the-scenes acts of kindness don’t make headlines, but they deeply affect community well-being.

Youth & Education: While the Hastings Beauty School is gone, local salons still contribute to youth development. High school job shadow programs have placed students interested in cosmetology in salons for a day to learn about the career. Some salon owners speak at Hastings High School career days, encouraging teens to consider trades like cosmetology. Additionally, a few salons take on junior stylists or assistants – these are often recent cosmetology school grads (sometimes Hastings alumni returning home) who train under seasoned stylists. For example, an assistant might shampoo clients or apply base color, learning hands-on. This mentorship has helped many newbies get their foothold. The result: Hastings “grows its own” stylists who often stay and work locally.

One cool partnership: a couple of local stylists have teamed up with the Hastings Prom Closet program (which provides free prom dresses to those who need them). They volunteer to do hair and makeup for some students attending prom who couldn’t otherwise afford salon services. In doing so, they not only make those teens feel like a million bucks on their big night, but also subtly teach them about grooming and presentation – a confidence boost that can carry forward.

Sustainability Practices: Globally, the beauty industry is focusing more on sustainability, and Hastings salons are starting to ride that wave too. Some have moved to eco-friendly product lines (for instance, Davines or Kevin Murphy products that prioritize natural ingredients and recyclable packaging). A few stylists have mentioned using a service that recycles salon waste – such as sending hair clippings off to be used in environmental projects or ensuring used foils and color tubes get properly recycled. While not every salon is there yet, there’s a growing awareness. Minimizing harsh chemicals is another aspect: many Hastings salons use ammonia-free color or formaldehyde-free smoothing treatments now to improve air quality and safety in the salon (which benefits workers and clients alike). These choices reflect the values of the community – Hastings folks appreciate conservation and health, so salons aligning with those values strengthen their bond with clients.

Quality of Life & Social Capital: Economists might overlook this, but a strong network of local salons adds immeasurable social value. The conversations that happen in the stylist’s chair build relationships and community awareness. People often hear about local events, businesses, or news from their hairdresser. It’s said (only half-jokingly) that salons are second only to coffee shops as information hubs. In Hastings, stylists often inform clients about charity drives, new city projects, or simply introduce people to each other (“Oh, you’re new in town? I have another client who’s also into gardening, I should connect you two!”). This kind of informal social brokerage makes the town more interconnected. Moreover, for some residents – especially seniors or those living alone – a regular haircut appointment provides much-needed social interaction. The mental health benefit of that friendly chat and confidence boost after a fresh haircut is very real. A community where people feel seen and cared for, even in small ways at the salon, is a stronger community.

In sum, Hastings’ hair salons may be small businesses, but their economic and community contributions are big. They exemplify how local enterprises can be economic engines, social support systems, and community builders all at once. Next time you get a haircut in Hastings, you can feel good knowing you’re part of this supportive cycle (and you’ll walk out looking great, too!).

Community Engagement, Sustainability, and Digital Initiatives

The personality of Hastings shines through in how its salons engage with the community, embrace sustainable practices, and utilize digital marketing. Here are some key insights on these fronts:

Community Engagement & Local Color: Hastings salons don’t exist in a vacuum – they actively participate in community life. Many owners and stylists are lifelong residents who view clients as neighbors first, customers second. This leads to a naturally community-oriented approach. For example, during the annual Rivertown Days festival, several salons offer fun promotions (discounted braids with blue and gold ribbons – Hastings High School colors – or free temporary hair chalk for kids). Salons often decorate floats or trucks and join the Rivertown Days parade, tossing out combs or sample hair gels like candy. It’s equal parts hilarious and heartwarming to see a salon crew in matching t-shirts riding down Second Street, waving curling irons (unplugged!) in the air like batons, showing their Hastings pride.

Local salons also support each other rather than act purely as competitors. There’s a sense of camaraderie – you’ll see stylists from different salons mingling at Chamber of Commerce events or even referring overflow clients to each other if someone is booked up. The Chamber’s Downtown Business Association events occasionally feature salons – like a “Ladies’ Night Out” where shops stay open late and salons might do free bang trims or styling demos to draw folks downtown. One year, a few Hastings salons and boutiques collaborated on a charity fashion show at the Hastings Arts Center, blending hairstyles and clothing in a runway event that raised funds for the local food shelf. It’s these kinds of collaborative, small-town projects that give Hastings its friendly reputation.

And let’s not forget humor: the stylists here have a hearty Midwest sense of humor that clients love. It’s not uncommon to find a witty sandwich board sign outside a salon with phrases like “Life is short – your hair shouldn’t be” or “We’ll cut mullets (but we might giggle)”. Around Halloween, one salon put a skeleton in a stylist chair in the window with the sign “Waiting for my stylist to fit me in” – a playful jab at how busy they get. These personal touches reflect Hastings’ lighthearted charm and make visiting a salon fun, not just a chore.

Sustainability & “Green” Practices: As mentioned, a number of Hastings salons are growing more eco-conscious, aligning with broader trends and community values. While we don’t yet have a designated “Green Circle Salon” (a certification for sustainable salons) in Hastings, bits and pieces of sustainability are evident. Some examples:

• Product Choices: Several salons carry at least one line of environmentally friendly products. For instance, Legacy Hair Studio introduced a refill station for certain shampoos/conditioners, encouraging clients to bring back the bottle to reduce waste. It’s a small step, but such initiatives often catch on once one salon demonstrates success.

• Waste Reduction: Salons generate a lot of foil, color tubes, and hair clippings. A Hastings salon owner noted that they’ve started separating out their aluminum foil (from highlights) to recycle rather than tossing it. Another mentioned donating clipped hair to an organization that uses it in mats to clean up oil spills – yes, hair can help save the environment! These practices aren’t yet industry-wide, but awareness is growing.

• Energy Efficiency: When Pure Salon & Spa renovated their new space, Kelli opted for energy-efficient lighting (LED ring lights at each station) and low-flow water fixtures for the shampoo bowls. Many of the newer or remodeled salons are following suit, which not only helps the planet but saves on utility bills – a win-win.

• Clean Air: Salons like Pure and Social Hair Co. have high-grade ventilation, especially important when doing chemical treatments. Additionally, some have switched to fume-free services; for example, rather than offering the older formaldehyde-based keratin straightening, they offer newer smoothing treatments that are safer for stylists and clients. This attention to health and environment is appreciated by the community and often highlighted in marketing (“Enjoy a toxin-free beauty experience!”).

Hastings being a river town, people are quite conscious of environmental stewardship. Salons are starting to tap into that, knowing that a greener business can attract eco-minded clients. It wouldn’t be surprising if in the near future Hastings sees its first salon to fully advertise as a “zero waste, sustainable salon” – perhaps an opportunity for a forward-thinking entrepreneur.

Youth Education Partnerships: While formal cosmetology education in Hastings is gone, informal partnerships fill the gap. Many local stylists feel a sense of duty to inspire the next generation. As noted, they participate in school career events. Additionally, Hastings High School’s DECA and Business Professionals of America clubs have done projects with local businesses – one year a team of students created a social media marketing plan for a local salon as part of a competition. The salon gained fresh ideas, and the students gained experience (and kudos – they placed well!).

We also see mentorship in action: a stylist at Nicole’s Nu Wave took on a Hastings High senior for a semester-long internship (through a work-based learning program). The student helped around the salon and learned basics like scheduling, inventory, and even practiced simple braiding on mannequins. By the end, she was headed to cosmetology school with confidence and a part-time job offer to return after getting her license. That kind of clear pathway – high school to local salon to career – is something the community values.

Some salons partner with local youth organizations for events. For example, a couple of stylists volunteered at a Girl Scouts “spa day” teaching young girls how to do simple hairstyles and encouraging positive self-image. These might seem like small interactions, but they plant seeds. Today’s Girl Scout learning to do a fun braid could be tomorrow’s sought-after Hastings stylist!

Digital Marketing & SEO Initiatives: In an age where nearly everyone Googles “hair salons near me” before choosing one, Hastings salons have stepped up their online game to stay competitive and SEO-optimized. Here are a few ways:

• Websites and Online Booking: Nearly every major salon in Hastings has a modern website or at least a Facebook business page. Social Hair Co.’s polished site welcomes visitors with bold branding and an online booking link​. Pure Salon launched a new website touting “Hair, Skin, Nails, Lashes – Book Now” with an introduction by Kelli emphasizing her local roots​. These sites are typically optimized with relevant keywords (e.g., “Hastings MN hair salon”, “best hairstylist in Hastings”) to capture search traffic. Online booking integration also boosts SEO (as clients click through, it signals engagement).

• Social Media Mastery: Hastings salons are very active on social media – a primary marketing channel. Facebook is used for community connection (posting updates, last-minute openings, photos of happy clients) and often serves as a de facto website for some smaller salons. Instagram is huge for showcasing work visually. For instance, 5th Avenue Color Company’s Instagram often posts dramatic color transformations, tagging #HastingsMN so people searching the tag see their work. Social Hair Co.’s Insta feed is carefully curated with before/after images and stylist spotlights, subtly selling the salon’s vibe of being modern yet hometown-friendly​. These platforms not only attract new clients (someone in Cottage Grove might see a cool balayage post and decide it’s worth the 15-minute drive to Hastings), but also engage existing clients (who love potentially being featured – who doesn’t want their fresh haircut to get some “likes”?).

• Community Online Forums: Local salons pay attention to word-of-mouth on digital forums. In neighborhood Facebook groups or on Nextdoor, whenever someone asks “Any recommendations for a good hair stylist in town?”, inevitably a dozen folks chime in with their favorites – and savvy salon owners politely thank recommenders or DM a special offer to the asker. These subtle engagements often convert an inquiry into a booked appointment. Hastings salons enjoy a lot of positive online reviews as well. The Yellow Pages listing shows many Hastings salons with 5-star ratings​, and Yelp reviews often praise the friendly service (one Yelp review for 5th Avenue Color Co. mentioned “I am very picky with my hair... and Kate always does a fantastic job!”​). Salon owners sometimes encourage happy clients to leave a Google review, knowing that a high average rating will boost them in local search results.

• Online Advertising & Deals: A few salons experiment with Facebook ads targeting Hastings and surrounding areas, especially when they have a new service or a new stylist building a clientele. It’s not heavy advertising – budgets are small – but even $20 boosted posts announcing a “New Spa Pedicure Service – $5 off for first 20 clients” can bring in curious locals. Moreover, the Chamber of Commerce and the Visit Hastings tourism site have directory listings for salons that help SEO by linking to their sites​.

It’s clear that even as these businesses maintain a friendly, conversational tone in person, they are quite strategic about their digital presence. The result is that a Google search for “Hair Salons Hastings MN” will yield a rich set of options, many with professional info, high ratings, and even photos of the salons and stylists – giving a great first impression before a client even makes contact. Essentially, Hastings salons have learned to marry Mayberry charm with modern marketing.

Adaptation to Trends: Being community-focused doesn’t mean being stuck in the past. Hastings stylists frequently attend hair shows or training workshops in the Twin Cities to bring back fresh ideas. When the “ombre” coloring trend hit big around 2012, Hastings salons were quick to offer it. Now with the “lived-in balayage” trend and an emphasis on hair health, local salons have updated techniques and consultative approaches (some offer free consultations before big color corrections, a practice common in high-end markets). Innovation is also visible in the products sold: where once you might only find legacy brands like Paul Mitchell on a Hastings salon shelf, now you’ll see trendy luxury lines (Oribe, Olaplex treatments, etc.) and unique indie products. This not only serves customer needs but also keeps dollars local (clients don’t have to drive to Sephora or Ulta for high-end haircare – they can buy it from their stylist).

In conclusion, Hastings salons are deeply woven into the community’s social and economic fabric, and they actively adapt to uphold values like community support and sustainability. They leverage digital tools to ensure that even as technology changes how we find and engage with services, the salons remain front-and-center for both longtime residents and newcomers Googling their way into town. It’s a balancing act of small-town heart and big-time savvy, and by most measures, Hastings salons are nailing it (with a bobby pin or two for good measure).

Strategic Recommendations for Sustained Growth

Drawing together insights from Hastings and its regional context, here are some practical strategic recommendations for various stakeholders in and around the local hair salon industry. These suggestions aim to ensure continued success, community benefit, and a bit of cross-sector harmony:

For Salon Owners and Stylists:

• Embrace Specialization (Smartly): While being a jack-of-all-trades works in a small town, developing a couple of niche specialties can set your salon apart. Identify what your team is really good at or passionate about – be it bridal hair, vivid fashion colors, barber-style fades, or curly hair techniques – and market that strength. For example, if one stylist loves doing retro ’20s finger waves, package a “Great Gatsby Glam” service during the holiday season. Niche offerings can draw clients from neighboring towns who can’t find that elsewhere. Just ensure you balance it with general services so as not to alienate your core local base.

• Leverage Collaboration Over Competition: Consider organizing a “Hastings Salon Open House” night in which multiple salons coordinate an event (perhaps during a downtown art crawl or holiday shopping night). Each salon can showcase something (one might host a free bang trim bar, another a product sample giveaway, another a braid tutorial station). By creating an event together, you collectively draw more people out – it’s rising tide lifting all boats. The friendly relationships among salon owners in town could make this fun rather than awkward. It subtly tells the community “we’re all invested in you looking and feeling good.”

• Expand Men’s Grooming Services: There’s an opportunity to capture more of the men’s market. The old barber is beloved but limited by capacity, and not all guys feel comfortable in a largely female-oriented salon space. Salon owners could create a more male-friendly corner or time slot. For instance, designate one evening as “Barber Night” with discounted men’s cuts, complimentary beer or soda, and sports on a TV in the waiting area. Train a stylist or two in classic barber techniques (fades, straight-razor shaves). This could prevent local men from driving to a place like Roosters in Woodbury for that experience​, keeping revenue in town.

• Upskill and Retain Local Talent: Continue investing in education – perhaps band together with other local salon owners to bring an industry educator to Hastings for a private workshop (splitting the cost). It’s cheaper than constantly sending staff to Minneapolis, and you can tailor it to your community’s needs. Also, consider implementing a mentorship/apprenticeship program formally. If Minnesota’s licensing allows an apprenticeship route, having senior stylists mentor trainees in-salon could feed your pipeline of loyal staff. This gives local young people a pathway and incentive to build their career in Hastings rather than elsewhere.

• Loyalty and Referral Programs: In a tight community, word-of-mouth is gold. Formalize it: give clients a couple of referral cards (“Give this to a friend – they get $5 off and you get $5 off your next service”). Also, reward loyal clients with punch cards or a free add-on service after X visits. Most Hastings salons already have loyal clienteles; little perks will reinforce that and keep folks from “salon hopping” when new options appear.

• Emergency Preparedness: Random but relevant – ensure you have a plan for unforeseen events (power outages, another pandemic, stylist out sick). The more you can communicate and accommodate clients during disruptions, the more goodwill you retain. Many salons learned this in 2020; having an email list or text blast system for clients is handy for quick updates. It shows professionalism and care.

For Supporting Businesses (Suppliers, Local Shops, etc.):

• Local Supply Partnerships: Beauty supply stores could consider opening a small depot or drop-point in Hastings (perhaps partnering with an existing store like a pharmacy or boutique). Currently stylists often drive to the Metro for supplies or rely on reps. A local pickup spot for color and products (even if just once a week delivery) would save time and keep dollars local. Alternatively, local retailers (like gift shops) could coordinate with salons to stock select boutique hair products on consignment, giving salons a retail outlet beyond their four walls and retailers a unique product line.

• Cross-Promotion with Hospitality: Hotels, B&Bs, and event venues in Hastings should actively partner with salons. For instance, a hotel can have a list of preferred salons for guests (“Need a blowout or shave? Our front desk can book you at XYZ Salon, a local favorite.”). Salons could provide the hotels with a few discount vouchers to sweeten the deal for guests. For wedding parties, ensure venues provide couples with a list of local salons that do bridal hair/makeup – possibly even negotiate a small package (e.g., a venue might include a coupon for a free bridal hair trial at a partner salon as part of their wedding package). This keeps wedding dollars in Hastings rather than brides hiring stylists from the Twin Cities.

• Cafés and Salons Unite: Coffee shops or bakeries can team up with salons for mutual benefit. Example: a café could do a morning promo “Show receipt from any Hastings hair salon = 10% off your latte.” Meanwhile, salons can serve pastries from that bakery on special customer appreciation days. It’s a way to encourage people to make a little day-out of their salon visit (haircut + treat yourself to a pastry next door!). Such collaborations underline the cohesive community vibe and support multiple local businesses at once.

For the City and Tourism Officials:

• Market Hastings as a “Day Spa Retreat”: When promoting tourism or day-trips, don’t overlook the “treat yourself” angle. A sample itinerary on the Visit Hastings site could read: “Stroll our historic downtown, enjoy lunch by the river, then pamper yourself with a haircut or massage at one of Hastings’ welcoming salons/spas, followed by boutique shopping!” Encouraging visitors (especially from rural areas or the Twin Cities) to come for leisure and include a salon service could bring new revenue. Perhaps create a “Relax in Hastings” package with a local spa or salon in cooperation with restaurants and shops.

• Business Development Support: The city can help by ensuring zoning and licensing processes for salons (and home-based studios) are smooth and affordable. Small things, like reasonable signage allowances downtown (so salons can have visible blade signs or window signs), make a difference. Also, consider if Hastings can attract a beauty school or training center again – perhaps a satellite campus of a cosmetology school. The city or county’s economic development authority might explore incentives for that, as it would create jobs and keep talent local.

• Grants for Modernization: City officials, take note that some older salons might need upgrades (ADA accessibility, energy efficiency, etc.). Look for or establish small business improvement grants/loans that salon owners could use to modernize their spaces. Updated, attractive salons not only improve business but also the streetscape. For instance, helping an older salon afford a facelift (new awning, fresh paint) through a matching grant would spruce up a block. Hastings has done similar for storefronts; extending it to service interiors or equipment could be considered.

• Promote Vocational Education: While the city isn’t directly in charge of schools, officials can still champion vocational tracks. Cosmetology might be a great addition to high school curricula via partnerships with nearby technical colleges (many Minnesota high schools partner with tech colleges for PSEO – Post Secondary Enrollment Options – perhaps a junior/senior could take cosmetology classes and get dual credit). City leaders can facilitate conversations between school districts and cosmetology schools to make this happen. A future where Hastings High has a cosmetology program or pipeline will feed the local salons with enthusiastic young professionals.

Best Practices from Neighbors (to Emulate or Adapt):

• Woodbury’s Salon Spa combos (like Salon Ultimo – a high-end salon with full spa) have been very successful. Pure Salon & Spa is already a move in that direction for Hastings. As demand grows, others might consider adding a spa element or things like float therapy, etc., turning Hastings into a mini hub for wellness. Perhaps collaborate so services don’t overlap excessively – e.g., if Pure focuses on skin and hair, another salon might focus on hair and nail art, etc., to each have their niche.

• Eagan has a couple of salons that are open 7 days a week with longer hours to accommodate clients’ schedules (some even open at 7am for the pre-work crowd or stay open till 9pm). Hastings salons could experiment with extended hours on certain days. Convenience is a competitive edge – one reason franchises do well. If an independent salon can match that convenience even one night a week (“Late Night Thursdays – open till 9pm”), they might reclaim clients who default to chains purely for timing reasons.

• Cottage Grove has a community education class where a local hairstylist taught “Basic Hair Braiding and Updos” to moms and dads of young kids. It was a hit – parents learned to do simple styles for their children. Hastings stylists could do similar through Hastings Community Education. It positions the stylist as an expert, gently markets the salon, and provides a community service. Plus, people often realize “Wow, this is hard – I appreciate my stylist even more!” which never hurts.

• Larger markets are using technology like apps and automated marketing – Hastings salons could adopt more of these as appropriate. Some Woodbury salons use automated text bots for waitlists or rebooking reminders (“It’s been 8 weeks since your last cut, time to tidy up?”). Hastings could try this in a friendly tone that fits their style. A periodic e-newsletter highlighting local stylist profiles, new services, and including a coupon could also be borrowed from bigger salon marketing playbooks.

Challenges to Address & Proposed Solutions:

Finally, let’s highlight the key challenges faced by Hastings’ hair salon industry and propose solutions:

• Stylist Shortage & Turnover: Like many places, finding and keeping licensed cosmetologists can be tough. Solution: Build the aforementioned education pipeline and apprenticeships to cultivate homegrown stylists. Also, consider non-traditional labor pools: e.g., encourage those looking for a mid-life career change to consider cosmetology (maybe an empty-nester would love to pursue that passion if they knew they had a mentor and flexible hours waiting). Salon owners could hold an open house careers day to attract potential trainees. Additionally, fostering a positive, supportive work culture (which many Hastings salons already do) is key to retention – things like team outings, commission incentives, and giving junior stylists growth opportunities will keep them from jumping ship to city salons.

• Competition from Outside: Residents traveling to fancy Twin Cities salons or barbers. Solution: Market the value proposition of staying local – perhaps through a “Love Local” campaign. For instance, run a promo in which anyone who shows a receipt from a non-Hastings salon can get a one-time discount at a Hastings salon (“Tried the rest? Come back to the best – at home!”). More positively, just keep showcasing quality work via social media to prove you don’t have to drive to Minneapolis for great balayage or a trendy cut. As Hastings grows (and it is growing), there’s room for maybe one high-end salon that mimics a city atmosphere for those who seek that – perhaps an opportunity for expansion or a new venture so those dollars don’t leak out.

• Economic Downturns: In tough economic times, salon visits can be seen as a luxury. Hastings did feel that in past recessions (people stretched time between color touch-ups or opted for home dye). Solution: Diversify price points – offer some budget-friendly options (like express services) alongside premium ones. For example, a salon could introduce a 30-minute “maintenance cut” for a lower price to catch those who might otherwise skip. Also push gift cards during good times – holiday gift card promos help ensure visits even if economy dips later (because people have pre-paid cards to use). Salons might also add value rather than cut price: e.g., include a free deep-conditioning treatment with every color service during slow periods to encourage folks to keep appointments – clients feel they’re getting a deal (extra pampering) without the salon actually discounting core services.

• Staying Current: The risk in a small town is falling behind on trends or technology. Solution: Continue the strong pattern of ongoing education and tech adoption. Perhaps form an informal Hastings Salon Owners roundtable that meets quarterly to share tips and maybe jointly invest in training. Given how collegial the scene is, this could work – competitors can be collaborators when it comes to lifting the overall market standard. Sharing the cost of bringing an educator or bulk-buying new salon software could make cutting-edge moves more affordable.

• Physical Space Constraints: Some downtown buildings are small or older (plumbing, electrical) which can limit salon expansion or new services. Solution: City can help with grants as noted, but salon owners can also maximize space by creative scheduling (stagger stylists’ hours if stations are limited) and by investing in multi-purpose equipment (e.g., chairs and sinks that are ergonomic and versatile). If a salon is truly bursting at seams, it might be time to consider opening a second location or moving to a bigger space – which is a good problem to have, and something city business development folks would likely assist with to keep the business in town.

Future Outlook and Growth Potential

Looking ahead, the hair salon industry in Hastings appears to have healthy growth potential, buoyed by community support and adaptability. The city’s population is gradually increasing as more people are drawn to its affordable housing and small-town charm within commuting distance of the Twin Cities. More residents means more heads of hair to service! It’s reasonable to expect a net increase in salon demand over the next 5-10 years.

We foresee a few trends for the future:

• Integration of Wellness: The line between a hair salon and a spa may blur further. Don’t be surprised if a Hastings salon adds meditation or yoga classes in an adjacent space, or if a spa starts hiring hair stylists – effectively creating mini wellness centers. This holistic approach is popular in urban areas and could find fertile ground here as people look for stress relief locally.

• Male Grooming Upswing: Younger men today spend more on grooming than their fathers did. We anticipate an uptick in barbershop-style businesses or men’s grooming services. Perhaps even a franchise like Sport Clips might eye Hastings if the demographics support it. Ideally, local entrepreneurs capture that market first (maybe an expansion of the current barber shop hours or a new modern barbershop opening). The classic barber is nearing retirement age, so the town will need new barbers. This is both a challenge and an opportunity to reinvent men’s haircare locally.

• New Talent and Entrepreneurship: With continued mentorship and perhaps the return of local cosmetology training options, we might see fresh faces starting businesses. A talented stylist who grew up in Hastings might venture to open their own boutique salon in a unique niche (for example, a salon that also doubles as an art gallery or cafe – hybrid business models are trending among younger entrepreneurs). The supportive climate in Hastings for small business means these new ventures can flourish. The Chamber of Commerce’s ribbon-cuttings in recent years (like for Pure in 2025) show that there’s enthusiasm for new salon businesses.

• Tech and Convenience: We expect even more integration of tech – perhaps a unified Hastings Salons app that shows openings across multiple salons, or AI-driven style consultations online before you even step in. Virtual try-on of hair colors or styles via augmented reality could become a common offering to help clients decide on bold changes (imagine a kiosk in a salon where you can “try on” a purple pixie cut virtually – fun and confidence-building!). Hastings salons have been good at adopting tech when it clearly benefits clients, so they’ll likely embrace these advancements as they become feasible.

• Continued Community Focus: One thing that won’t change is the community-centric nature of Hastings salons. If anything, as the world gets more digital, the value of that personal human connection at the salon will increase. Hastings is well-positioned to capitalize on that because it’s something they already excel at. Salons here will continue to be safe spaces for conversation, laughter, and even counseling-like chats. This builds social resilience – something that in an uncertain world is highly valuable.

In conclusion, the hair salon industry in Hastings is a shining example of a local sector that mixes commerce with community, style with substance. It has deep roots – from the 60-year-old barbershop to family salons that have served multiple generations – and fresh blooms, like new salons bringing modern trends and energy. By learning from regional peers, leaning into what makes Hastings special, and staying adaptive, local salons can look forward to a vibrant future.

Whether you’re a lifelong Hastings resident whose family has gone to the same stylist for ages, a newcomer searching for a friendly place to get a haircut, or a visitor considering a spa day in our lovely town – Hastings’ salons are ready to welcome you with open arms (and maybe a teasing comb). With scissors in hand and hearts in the right place, our stylists will ensure Hastings stays not just a great place to live or visit, but also a fabulous place to get your hair did. After all, in Hastings, community is always in style.

Sources:

• Hastings boasts over 20 active salons and barbers serving its population​, yellowpages.com.

• Nicole’s Nu Wave was established when Nicole Swanson purchased the former Nu Wave salon in 2006​, nicolesnuwave-blog.tumblr.com, reflecting a successful local stylist-turned-owner story.

• Hastings Barber Shop, founded in 1963 by barber Dick Tronnier, remains a city landmark in haircare​, b2-assets.dandb.com.

• 5th Avenue Color Company’s owner is one of only 20 American Board Certified Hair Colorists in Minnesota – a notable credential bringing advanced color expertise to Hastings.

• MDK Design for Hair has operated in Hastings since 1983 under owner Mary Fasbender​, linkedin.com, illustrating the longevity of local salons.

• Social Hair Company emphasizes its chic yet hometown vibe, “built on the foundation of our town’s history”, ​

  socialhaircomn.com, and operates with independent stylists in a modern collective model.

• Hastings Beauty School (now closed) actively engaged the community, once hosting a Fall fashion show with 50 hair models on the runway​

  hastingsnow.com, demonstrating local education and community events in hair fashion.

• Social Hair Co. gives back to the community – for example, helping collect hygiene products for local charitable distribution during the holidays​,

  facebook.com.

• Pure Salon & Spa’s owner, Kelli, notes, “I am a Hastings native and have worked as a hairstylist in town for over 20 years!” underlining her local roots and experience​, puresalonandspa.us.

• Yelp and local directory reviews consistently highlight the quality and friendliness of Hastings salons, with many 5-star ratings (e.g., 5th Avenue Color Co. on Yelp: “Great staff! …I am very picky with my hair…that says a lot”)​ local.yahoo.com, indicating strong customer satisfaction on par with regional competitors.