Local Government, Hastings, Minnesota: Comprehensive Industry Report & Strategic Growth Recommendations
Hastings’ distinctive rust-red bridge spans the Mississippi River, symbolizing the city’s connection between historic charm and future growth.
Table of Contents
Executive Summary
Historical Background and Evolution
Current State of the Industry
Economic Impact Analysis
Competitive Analysis
Economic & Community Impact
Growth Opportunities
Youth & Community Engagement
Environmental & Social Sustainability
Digital Marketing & Storytelling Strategies
Strategic Recommendations
Comparisons to Regional Destinations
Challenges and Solutions
Future Outlook
Conclusion
1. Executive Summary
Hastings, Minnesota is a historic river town of about 22,150 residents that has evolved from a 19th-century port into a vibrant suburban-edge community. As the county seat of Dakota County, Hastings balances small-town charm with the amenities of a metro-area city. Key assets include its well-preserved downtown architecture, scenic natural surroundings, and a strong sense of community. At the confluence of the Mississippi and St. Croix Rivers, Hastings enjoys a unique location that has shaped its economy and identity.
Key Highlights:
Rich Heritage & Character: Founded in 1857, Hastings prides itself on 160+ years of history and Victorian-era architecture, with 63 buildings on the National Register of Historic Places. Residents are passionate about preserving the city’s “historic river-town character” even as it grows.
Stable Economy: The city’s economy is diverse, anchored by government services, healthcare, manufacturing, and retail. Major employers include Dakota County (1,800 employees), Allina Health/Regina Hospital (700+), ISD #200 schools (~575), and manufacturers like Smead Manufacturing. The largest industry sectors are manufacturing, health care & social assistance, and retail trade. Median household income is about $90,000, above state and national averages, reflecting a mix of local employment and metro-area commuters.
Community & Tourism: Hastings offers a friendly, community-oriented lifestyle. Annual events such as Rivertown Days (attracting ~10,000 attendees) and monthly classic car shows draw visitors and foster civic pride. The city’s natural beauty – from the 35 city parks and 30+ miles of trails to the 35-foot Vermillion Falls – underpins a growing tourism sector. Hastings is a popular destination for antiquing and is home to Minnesota’s first winery (Alexis Bailly Vineyard), giving it regional appeal.
Forward-Thinking Initiatives: Local government and partners are proactively planning for sustainable growth. A comprehensive 2040 Plan guides development to preserve small-town character, protect historic neighborhoods, and promote strategic growth, aligning with residents’ vision. Outreach efforts – from online surveys and interactive mapping to a youth “Mayor for a Day” program – engage citizens of all ages in shaping the future.
Strategic Growth Outlook: With modest population growth projected (to ~24,700 by 2040), Hastings is focused on revitalizing its downtown, expanding housing, attracting new businesses to its industrial park, and leveraging digital marketing to tell its story. By embracing economic opportunities while sustaining environmental and social well-being, Hastings is positioning itself as a “diamond” of the region – ready to flourish without losing what makes it distinctive.
In summary, Hastings’ local government and community stakeholders are working hand-in-hand to honor the city’s rich heritage as a river town, strengthen its economic base, and ensure an inclusive, vibrant future. The following report provides a comprehensive analysis of Hastings’ historical evolution, current industry landscape, economic and community impacts, competitive positioning, and strategic recommendations for sustainable growth.
2. Historical Background and Evolution
Founded in 1857, Hastings has a long history intertwined with Minnesota’s early statehood. The city’s origins trace back to a trading post at “Oliver’s Grove” in the 1830s and a land claim by soldiers from Fort Snelling in 1820. After the 1851 Treaty of Mendota opened the area for settlement, Hastings was incorporated just before Minnesota became a state. It was quickly designated the county seat of Dakota County in 1857, reflecting its early prominence.
In the mid-19th century, Hastings was caught up in speculative ambitions. Promoter Ignatius Donnelly touted the area (including nearby Prescott, WI and the now-vanished town of Nininger) as the potential “New Chicago” of the Northwest. However, the Panic of 1857 collapsed that boom. While Hastings didn’t become a metropolis, it endured and grew more steadily; by 1900 it had about 6,000 residents, and it has gradually expanded to over 22,000 today.
River and Rail Hub: Hastings’ location at the confluence of the Mississippi and St. Croix was a strategic advantage in the 1800s. The city offered a well-drained riverboat port and access to hydropower at Vermillion Falls, unlike swampy or hilly sites nearby. Steamboats brought commerce, and railroads soon followed. The Hastings & Dakota Railway (later part of the Milwaukee Road) and the Stillwater & Hastings Railway linked the city to regional markets. By 1930, the Army Corps of Engineers built Lock and Dam No. 2 at Hastings to improve navigation, which later became the site of the nation’s first federally licensed hydrokinetic power facility in 2009 – an early foray into renewable energy in partnership with the city.
Historic Architecture: The community’s commitment to preserving history is evident in its buildings. Hastings boasts Minnesota’s second-oldest surviving county courthouse, a stately Victorian structure from 1871 that the city saved and converted into City Hall in 1993. An unusual spiral bridge built in 1895 carried traffic into downtown with a looping design that became a tourist novelty; it stood until 1951, when modern needs required replacement. Today, Hastings’ entire downtown commercial district is listed on the National Register of Historic Places, with blocks of 19th-century brick storefronts carefully maintained. The city is “nationally recognized for its well-preserved Victorian architecture”, which remains a source of local pride and a draw for heritage tourism.
Community Continuity and Change: Throughout the 20th century, Hastings evolved from a river commerce hub into a more diversified small city. Agriculture and industry (from flour milling to manufacturing) played roles, but the city also became a local center for government, healthcare, and education. Population growth was moderate – surging in post-war decades (22% growth in the 1960s) then stabilizing. By the 1980s, Hastings deliberately embraced preservation and quality of life: in 1971 it adopted its first Comprehensive Plan, ahead of a metro mandate, signaling proactive local governance.
Hastings’ history is visible and alive today – from the elegant 1800s homes lining leafy streets, to landmarks like the LeDuc Historic Estate (home of a Civil War-era general, now a museum). The city’s narrative is one of resilience: early hopes of explosive growth gave way to a steady, community-focused trajectory. This legacy sets the stage for how Hastings balances past and future – a theme carrying into its current strategies for development and community building.
3. Current State of the Industry
Economic Landscape: Hastings’ economy can be characterized as a balanced mix of public sector employment, healthcare and education, traditional manufacturing, retail trade, and a growing tourism and services segment. The largest industries by employment are manufacturing (around 1,500 jobs), health care and social assistance (~1,200 jobs), and retail (~1,190 jobs). Government is also a major employer, thanks to Hastings’ role as a county seat and regional service center. In fact, Dakota County’s offices in Hastings form the single largest employment hub (with 1,800 workers). The city government itself employs around 130 staff, and Independent School District 200 (the public schools) adds another ~575 jobs.
Health and human services are prominent: Allina Health’s Regina Hospital and clinics account for over 700 jobs, providing essential medical care to Hastings and surrounding rural areas. Manufacturing, while not as dominant as in the past, remains integral to the local economy. Notably, Smead Manufacturing (producer of office supplies) and Intek Plastics are long-standing employers in Hastings, together with smaller industrial firms (plastics, machining, food products like the Ardent Mills flour mill with ~120 employees). These companies benefit from Hastings’ skilled workforce and its location within the Twin Cities metro, yet with relatively lower costs than core cities.
Retail and hospitality in Hastings serve both residents and visitors. The city has several big-box and grocery stores (e.g. Walmart with ~160 employees, Target/Cub Foods, etc.) mostly along Highway 55 and the Highway 61 corridor. Meanwhile, historic downtown is home to many independent shops, boutiques, antique stores, and restaurants that contribute heavily to the city’s character and tourism appeal. Hastings is known regionally as an antique shopping destination, and local businesses capitalize on this niche.
Population & Demographics: As of the 2020 Census, Hastings’ population was 22,154. The population has been relatively steady in recent years (virtually unchanged from 2010), after a period of growth in the 1990s and early 2000s. The city’s residents are predominantly white (roughly 94% in 2010) but gradually diversifying. The median age is in the mid-30s, and about one-third of households have children, reflecting Hastings’ mix of young families and longtime residents. Many residents commute to jobs in the broader metro area, given Hastings is about a 25-minute drive from St. Paul, but a significant number both live and work in the community (Hastings hosts approximately 7,700 jobs locally).
Socioeconomically, Hastings is doing well: the median household income is about $90,000 (estimated 2019-2023), indicating a solid middle-class base, and the home ownership rate is high. The city’s housing stock ranges from historic homes to new suburban-style developments on the outskirts. In recent years Hastings has also added some multi-family housing downtown (including affordable units in the award-winning Artspace loft project) to meet diverse needs. The relatively high income levels and stable property values provide a strong tax base for the local government and school district.
Local Government and Services: Hastings operates under a Mayor-Council form of government. City services include full-time police and fire departments, parks and recreation managing dozens of parks and trails, and utilities (the city provides water from municipal wells, which has become a focus due to recent water quality concerns – see Section 9). The Hastings Economic Development and Redevelopment Authority (HEDRA) spearheads business development efforts, actively working on downtown revitalization and industrial park growth. The city also collaborates with Dakota County and regional agencies (like the Metropolitan Council) on planning, transportation, and environmental initiatives.
In summary, Hastings today presents as a thriving small city economy with deep roots. Its “industry” is not one singular sector but the interplay of public service (government/education), private enterprise (manufacturing/retail), and an emerging tourism and recreation market. The current state is one of stability and incremental growth – a solid platform from which Hastings is pursuing new opportunities.
4. Economic Impact Analysis
Hastings’ economic activities have significant ripple effects on both the local community and the broader region. This section examines the economic impact of key sectors: government, business/industry, and tourism.
Employment and Incomes: The presence of major employers in Hastings supports not only direct jobs but also secondary jobs in services, retail, and construction. For example, the roughly 11,500 people employed in Hastings (including commuters) earn incomes that fuel consumer spending in the city. These earnings support local businesses – from car dealerships and restaurants to professional services. Hastings’ median household income (~$90K) translates into strong purchasing power, which is evident in the city’s retail sales. Dakota County’s data shows Hastings’ annual gross retail sales are substantial, reflecting its role as a shopping hub for residents and nearby rural populations. High local spending contributes to city sales tax revenues (through the county/state tax system) and helps sustain small businesses.
Government and Public Sector Impact: As a county seat, Hastings benefits economically from the concentration of public sector jobs (county courthouse, administrative offices, etc.). These roughly 1,800 county jobs bring many employees (and visitors for government services) into Hastings daily, boosting demand for food, gas, and other amenities. Public sector payrolls also tend to be stable, providing a buffer during economic downturns. Additionally, local government invests heavily in infrastructure and services – Hastings’ city budget funds road improvements, park maintenance, and public safety, which in turn create jobs (contractors, construction) and enhance quality of life metrics that attract residents and businesses. For instance, recent investments in trail systems and riverfront improvements not only generated construction jobs but now increase tourism and recreational spending.
Tourism and Visitor Economy: Tourism in Minnesota is a $14+ billion industry supporting 260,000 jobs statewide, and Hastings is increasingly tapping into this sector. A 2017 University of Minnesota tourism assessment noted Hastings has “so much potential to tap into” as a visitor destination. Visitors drawn by the city’s historic downtown, scenic river views, bike trails, and events contribute to the local economy through lodging, dining, shopping, and entertainment spending. For example, the annual Rivertown Days festival not only provides entertainment but also injects revenue into local businesses (vendors, hotels, restaurants) – an especially good festival can yield a noticeable uptick in summer sales for downtown merchants. The Hastings Tourism Bureau estimates that enhanced marketing and events could significantly increase visitor numbers and length of stay, thereby increasing economic impact. Even day-trippers for the popular classic car shows or Levee Park concerts spend on food and shopping during their visit.
Regional Draw and Leakage: Hastings’ economy does experience some retail “leakage” to bigger regional centers (the Twin Cities, or Woodbury’s malls, etc.), but it also draws spending in from surrounding townships and Wisconsin neighbors. As a result, Hastings’ net economic impact extends beyond its population. The city’s unique offerings (e.g., specialty antique shops, the Extreme Sandbox heavy equipment experience, winery events) attract outside dollars. The challenge and opportunity lie in capturing more of the potential visitor spend – for instance, by offering more dining and lodging options to convert day visits into overnight stays. Currently, some visitor spending “leaks” to nearby communities; a tourism expert quipped that Hastings “needs decent restaurants – every local we asked wanted to send us to Prescott for dinner!” (Prescott is a smaller town across the river in Wisconsin). Each improvement in Hastings’ tourism infrastructure can keep those dollars in town.
Community and Tax Base Benefits: Every job created and visitor attracted in Hastings contributes to the tax base that funds community services. The city benefits from property taxes on thriving businesses and sales taxes from visitor spending (via state redistribution). Strong economic activity supports funding for Hastings’ schools, parks, and public improvements. A concrete example is the Artspace Hastings Lofts project: by redeveloping a long-vacant riverfront industrial building into mixed-use affordable housing and retail, it not only provided homes and studios for artists but also brought new residents who support downtown businesses and added taxable property value. Similarly, successful businesses like Smead or Intek that choose to remain and expand in Hastings keep jobs local and contribute to community stability (as opposed to if they relocated elsewhere).
Overall, the economic impact of Hastings’ industry mix is largely positive: low unemployment, rising incomes, and steady commercial growth signal a healthy local economy. The strategic task for local government is to amplify these impacts – by retaining businesses, recruiting new investment, and maximizing tourism revenue – while also mitigating any negatives (such as retail gaps or infrastructure strains). Sections 7 and 11 will discuss the opportunities and strategic steps to do so.
5. Competitive Analysis
In positioning itself for growth, Hastings faces competition and comparisons with other cities – both in attracting visitors and in drawing residents and businesses. This competitive analysis considers Hastings’ relative strengths and weaknesses, especially against similar “rivertown” destinations in the region, as well as its standing in the broader Twin Cities metro context.
Regional Rivertown Peers: The Mississippi and St. Croix valleys are dotted with picturesque historic towns. Among these, Stillwater (St. Croix River) and Red Wing (Mississippi River downstream) are often mentioned in the same breath as Hastings. All three boast charming downtowns, river scenery, and cultural amenities. However, Stillwater and Red Wing have traditionally enjoyed higher profiles as tourism magnets – something Hastings locals are keenly aware of. As one new resident observed, those towns’ “waterfront ambiance, quaint shops, and surrounding natural beauty” are well known, “but Hastings is nice in many of the same ways. And in better ways.”
This confident sentiment highlights Hastings’ competitive strengths:
Historic charm: Hastings’ downtown has authentic 19th-century architecture comparable to Stillwater’s, with the advantage of being larger in population (Hastings’ 22k vs. Stillwater’s ~20k or Red Wing’s ~16k), giving it a solid local customer base year-round. Business ownership in downtown Hastings is mostly local and unique, not chains, enhancing the authentic small-town feel that visitors seek.
Natural assets: Hastings can match or exceed peers in natural attractions. It sits at the confluence of two major rivers and includes unique sites like Vermillion Falls and several scientific natural areas. It has invested in recreation trails that now link to regional trail systems, aiming to become a “major trail center” connecting all the way from St. Paul to Red Wing. This extensive trail network and parkland (over 400 acres of park space) give Hastings an edge for outdoor enthusiasts. In fact, Hastings is the first Audubon-certified “Bird City” in Minnesota for its efforts in habitat preservation and bird watching amenities, which adds an eco-tourism niche.
Location and Accessibility: Unlike Red Wing or Stillwater, which are farther from the Twin Cities’ core, Hastings is relatively closer to St. Paul (25–30 minutes drive). As economic development staff note, “we’re not as far away... as some may think”. This proximity is a competitive advantage in attracting day-trippers and new residents who work in the metro but prefer a smaller community. Hastings offers a “separate from the suburbs” feel while still being accessible – a combination that few others can claim.
However, Hastings also faces challenges in this competitive landscape:
Visibility and Perception: Hastings has sometimes been overlooked as a destination. A tourism expert noted the city needs to “convince people it is more than a bridge on the way to Red Wing.” In other words, travelers often pass through Hastings (especially over the new Hwy 61 bridge) en route to other sites. Overcoming this pass-through perception is crucial. Stillwater, for instance, actively brands itself with tourism campaigns (historic lift bridge imagery, etc.), and Red Wing leverages its Red Wing Shoes and pottery heritage. Hastings has begun to step up marketing (see Section 10), but it is in a bit of a “best-kept secret” situation – beloved by those who know it, but still needing broader recognition.
Retail and Dining Mix: Compared to Stillwater’s numerous boutiques and Red Wing’s established tourist shops, Hastings has some gaps. Mystery shoppers in 2017 noted a lack of retail variety (comments like “Need more shops that aren’t antiques” and concern about inconsistent store hours). As for dining, visitors enjoy Hastings’ eateries but have craved more options, especially upscale or unique restaurants – a common refrain was the need for a “great restaurant” to make Hastings a dinner destination in itself. The city has a few popular establishments (brewpubs, cafés, etc.), but competitors like Stillwater boast a larger array of fine dining and nightlife by virtue of longer-established tourism traffic. Hastings is responding by encouraging new restaurant investments (recently adding a winery tasting room downtown, etc.), but this is an area for improvement to stay competitive.
Lodging Infrastructure: Hastings currently has limited lodging (a few motels and B&Bs). Tourists often do day trips or stay in nearby larger cities. Stillwater and Red Wing both have historic inns/hotels that allow visitors to linger overnight and spend more locally. Hastings’ tourism plan suggests establishing a stronger “Visit Hastings” brand could eventually justify a boutique hotel or expanded B&B offerings. Until then, Hastings may cede some overnight visitors (and their dollars) to others.
Despite these challenges, Hastings holds its own due to a combination of authentic experiences, community pride, and under-tapped potential. Locals often emphasize that Hastings offers the same charms as its rivals “at a more relaxed pace and without the crowds.” This friendly, less commercialized atmosphere can itself be a selling point for visitors looking for genuineness over hype.
Metro Area Positioning: Within the Twin Cities metro, Hastings competes to attract residents and businesses alongside suburbs and exurbs. Its advantages include a historic downtown lifestyle that most suburbs lack, abundant recreation (river, trails), and a strong community identity (good schools, low crime, engaged citizens). A challenge is transportation – Hastings is somewhat off the main interstate network, which can be a slight disadvantage for certain industries or commuters. However, the recent improvement of Highway 61 and the new Mississippi bridge (completed 2013) have improved connectivity.
Moreover, Hastings collaborates rather than competes in some arenas. For example, through the Dakota County economic coalition and Greater MSP, Hastings markets itself as part of the larger metro economic engine. Companies that value close proximity to MSP airport or downtown Minneapolis might not choose Hastings, but those looking for available land, a supportive small-town government, and quality of life for employees often find Hastings attractive. The fully serviced Hastings Industrial Park is a competitive asset for light manufacturing and distribution, and the city is actively courting businesses to fill it.
In conclusion, Hastings’ competitive analysis reveals a city with many strengths (historic charm, natural beauty, location) and manageable weaknesses (marketing visibility, a few amenity gaps). The community’s task is to capitalize on what sets Hastings apart – its authentic river town character and engaged community – to carve out a distinctive niche in the region. The following sections on growth opportunities and strategic recommendations will build on this understanding.
6. Economic & Community Impact
This section explores how Hastings’ economic activities intersect with community well-being, highlighting the social and community benefits (and any drawbacks) of economic development efforts.
Job Creation and Community Stability: As noted earlier, Hastings enjoys low unemployment and a healthy job base. This economic stability translates to community stability – families have dependable incomes, which supports stable school enrollment, low crime rates, and civic participation. Many Hastings residents work locally in education, healthcare, or government, which often means long-term employment and deep ties to the community. For instance, school district and city employees are not just workers but neighbors, coaches, and volunteers in town. This tight-knit synergy reinforces Hastings’ small-town feel and yields a high level of social capital. Local employers like Smead Manufacturing have been in Hastings for decades; their presence not only provides jobs but has led to philanthropic contributions to local causes (parks, scholarships, etc.), strengthening community fabric.
Downtown Revitalization – Beyond Economics: Efforts to revitalize downtown Hastings have economic motives (filling storefronts, increasing tax base) but also significant community and cultural impacts. A vibrant downtown acts as the “heart” of the city, a gathering place where community identity is reinforced. Hastings’ investments in the RiverWalk, Levee Park pavilion, and restoration of historic buildings have yielded a space where residents of all ages mingle at events, whether it’s the summer concert series or the holiday lighting ceremony. These communal experiences bolster civic pride. As an example, the new Rotary Pavilion on the river hosts concerts that not only entertain but also raise funds for Rotary’s community projects. Thus, economic development in the form of improved venues has a multiplier effect on community engagement and charitable initiatives.
Tourism and Community Identity: The growth of tourism in Hastings has encouraged the community to re-examine and celebrate what makes the city special. The 2017 tourism assessment process itself brought together residents to articulate a shared vision for Hastings’ future as a destination. One outcome was a recognition that tourism isn’t just outsiders consuming the town; it’s also a way for locals to appreciate their own heritage and amenities. By developing cultural/heritage tourism, Hastings has, for example, put more focus on its local arts and history (supporting museums like the LeDuc Estate, or events like the Civil War Day). Residents often rediscover their city through these efforts, deepening community attachment.
Tourism can also spur improvements that benefit residents – better parks, more dining options, lively events. A Hastings resident commented that “every business person was friendly and welcoming; I could feel the pride they have about their community.” This was an observation from a visitor, noting how locals acted as ambassadors for their city. Such pride and positive interaction are intangible community impacts of having a town that people want to visit.
Education and Youth Impacts: Economic health in Hastings directly supports its schools and youth programs. Strong tax revenues have allowed Hastings High School and the other public schools to maintain good facilities and programs. The community consistently supports school referendums, a sign that residents connect economic prosperity with investing in the next generation. Additionally, local businesses often partner with schools for vocational training, internships, and mentoring (for example, the manufacturing firms host field trips and the hospital provides health career shadowing). These opportunities keep youth engaged and may encourage them to build careers locally (addressing the common small-city challenge of youth out-migration). Hastings has also started involving youth in civic issues – a notable case being when the City held a “Mayor for a Day” essay contest won by a sixth-grader, giving students a voice in envisioning city improvements. Such initiatives, though small, have a lasting community impact by empowering young citizens.
Community Health and Environment: Economic initiatives in Hastings increasingly consider environmental sustainability, which in turn affects quality of life. For example, promoting tourism along bike trails and rivers has reinforced the importance of keeping the Mississippi clean and the trails safe. The city’s comprehensive plan integrates “healthy community” goals – encouraging walkability, farmers markets, and recreation – recognizing that economic growth shouldn’t come at the expense of community health. The ongoing PFAS water contamination issue (see Section 9) illustrates this balance: the city, while pursuing growth, is prioritizing residents’ health by tackling the costly water treatment challenge head-on. This responsible approach builds trust in local government, a crucial community asset.
In sum, Hastings’ economic vitality and community well-being are closely intertwined and generally mutually reinforcing. Economic development has brought not just jobs and tax revenue, but also opportunities for social interaction, cultural expression, and improved services. The community impact has been largely positive – Hastings today is known as a “friendly, engaging, community-oriented” town, a reputation born out of deliberate efforts to ensure growth benefits the people who live here. Moving forward, continuing this people-centered approach will be key to maintaining public support for development initiatives.
7. Growth Opportunities
Hastings stands at an advantageous position to leverage several growth opportunities that align with its character and strategic goals. Based on analysis of current trends and community input, the following areas represent the greatest opportunities for economic and community growth:
A. Tourism Development and Destination Marketing: Perhaps the most immediate opportunity is to fully capitalize on Hastings’ tourism potential. The city has a “compelling, untapped story” as a historic river town with modern appeal, but needs to package and promote it effectively. Growth opportunities include: developing new tourism products (such as guided historic tours, riverboat excursions, bird-watching festivals capitalizing on Bird City status), extending the tourist season with year-round events, and improving visitor infrastructure (more lodging and signage). The 2017 Tourism Assessment recommended creating a unified vision and branding – e.g., establishing “Visit Hastings” as a standalone tourism bureau and marketing name. By doing so, Hastings could attract more regional visitors and even bus tours that currently bypass it. There is also opportunity to link with nearby attractions (winery tours, bike trail circuits, state parks) in cooperative marketing, making Hastings a hub for exploring the southeast metro.
B. Downtown Business Expansion: Downtown Hastings still has a few vacant or underutilized storefronts that present opportunities for new businesses. Targeted recruitment could bring in businesses that both serve locals and attract visitors. For instance, community feedback has highlighted the need for additional dining options – perhaps a high-end restaurant or a unique eatery that becomes a regional draw. There is also room for niche retail: while antiques are well-represented, shops like outdoor gear, home décor, or a small bookstore/café could complement the mix and encourage people to spend more time (and money) downtown. The City, through HEDRA, offers incentives (façade improvement grants, low-interest loans) that can be used to lure or grow such businesses. Additionally, relocating the Chamber of Commerce’s visitor center into a prominent downtown spot (as suggested in the tourism study) could increase foot traffic and visibility for all businesses. Each new business that fills a gap (or an empty storefront) is an opportunity to strengthen the downtown as a self-sustaining ecosystem.
C. Industrial and Commercial Development: Hastings’ fully serviced Industrial Park still has parcels available that are prime for development. The opportunity here is to attract companies in light manufacturing, technology assembly, or distribution that are looking for a skilled workforce and good transportation access (Hastings has rail service and is within trucking range of major highways). The city’s strategy is to market these sites via regional partnerships (Greater MSP, DEED) and possibly leverage state programs like the Job Creation Fund. Successful recruitment could bring dozens of quality jobs. Beyond industry, commercial development along Vermillion Street (Highway 61 corridor) is another focus. This corridor is the gateway through town and has seen reinvestment. There are opportunities to redevelop aging strip malls or vacant lots into new uses – for example, adding a mix of housing and retail (vertical mixed-use) or introducing a niche entertainment venue that draws evening crowds (like a small theater or bowling bistro). With Highway 61 being a well-traveled route, any new business here benefits from visibility. Revitalizing Vermillion Street is indeed a goal of the 2040 Plan to create a more attractive, better-functioning commercial corridor.
D. Housing Growth and Redevelopment: While Hastings is largely built-out, there are still growth opportunities in housing. To meet future demand (projected 10% increase in households by 2040), the city can support new residential developments on its fringes and creative infill projects. One opportunity is developing the remaining open areas in northwest Hastings (near the new high school) with modern subdivisions that attract young families. Another is encouraging infill housing downtown, similar to the Artspace Lofts – this could include market-rate apartments or condos on sites like surface parking lots or obsolete industrial buildings. More housing downtown would fuel the local economy (residents shopping and dining) and add vibrancy. Additionally, Hastings can tap into the metro’s need for senior housing; as the population ages, there’s opportunity for senior living communities or assisted living facilities, which create jobs and allow longtime residents to stay in town near family. The city’s comprehensive plan identifies a need for diverse housing types, and implementing that will open the door to new growth while addressing community needs.
E. Youth Engagement and Talent Development: Investing in Hastings’ youth is an indirect but critical growth opportunity. By expanding programs that engage young people (leadership programs, youth entrepreneurship contests, collaborations between schools and businesses), the city can cultivate the next generation of local talent and leaders. For example, Hastings could partner with Dakota County Technical College or other institutions to create satellite training programs in fields like manufacturing technology or healthcare – leveraging local employers to provide internships. Keeping youth involved and seeing a future in Hastings can help retain or bring back young professionals, which in turn supports economic growth through a talented workforce. The enthusiasm from the “Mayor for a Day” contest and comprehensive plan student survey shows youth want to be involved. Harnessing that through a formal Youth Council or similar advisory board could generate fresh ideas for the city and groom future civic entrepreneurs (perhaps a young person opening a business or starting a community event down the line). Communities that successfully engage youth often see long-term payoffs in innovation and continuity.
In summary, Hastings’ growth opportunities are diverse – spanning tourism, commerce, housing, and human capital. What ties them together is a common theme: leveraging what is unique about Hastings (history, location, community spirit) and addressing what is needed (services, jobs, amenities) in a balanced way. The city’s strategic approach will be to pursue these opportunities while maintaining the authenticity and quality of life that residents cherish.
8. Youth & Community Engagement
Hastings has a well-earned reputation as a community that actively involves its residents – including young people – in civic life. Embracing a “whole community” engagement approach has been a priority for local government, schools, and civic organizations. This section highlights how youth and broader community engagement are being fostered, and why they are vital for Hastings’ present and future.
Youth Involvement in Planning: A standout example of engaging the next generation was during the development of the Hastings 2040 Comprehensive Plan. The City made a concerted effort to gather input from students. City Planner Justin Fortney noted, “We’re even working with local students to respond in an open-ended survey. We’d like to find out how they feel about their community and know what their hopes are.”. By going into schools and inviting teens to share their ideas, Hastings signaled that youth voices matter in shaping policy. The feedback from students (on topics like downtown activities, bike paths, environmental concerns) was integrated into the planning process, ensuring the city’s long-range vision reflects multi-generational perspectives. This kind of engagement also educates youth about local government and can spark lifelong civic interest.
Leadership and Recognition: Hastings has created fun and educational opportunities to highlight youth perspectives. In early 2023, Mayor Mary Fasbender temporarily ceded her title to a sixth-grade student, the winner of a “Mayor for a Day” essay contest sponsored by the League of Minnesota Cities. The student got to perform honorary mayoral duties for a day and present ideas. This initiative was both symbolic and practical – it celebrated a young citizen’s vision and got media coverage that spread a positive message about youth engagement. Hastings also participates in programs like “Green Schools” and student city council representatives. For instance, Hastings High School students have served as non-voting liaisons on the Parks and Recreation Commission, providing input on matters that affect youth (like skate parks or athletic facilities). By giving youth a seat at the table, Hastings empowers them to be stakeholders in community outcomes.
Volunteerism and Community Events: The community’s strength is often seen in its volunteer turnout. Hastings residents of all ages routinely volunteer for events such as Rivertown Days, the annual Earth Day cleanup, or coaching in youth sports leagues. The City and Chamber have capitalized on this spirit by forming Ambassador and volunteer groups – the Hastings Area Chamber Ambassadors include younger business people who welcome new businesses and volunteer at community functions. Engaging young professionals in these roles not only helps with events but builds their connection to the community, increasing the likelihood they will stay and invest in Hastings. The City’s Parks and Rec department also offers a robust teen volunteer program during summer events and at the Hastings Family Aquatic Center, instilling a sense of responsibility and pride in one’s hometown.
Community Forums and Social Media: Engagement is also about keeping the public informed and heard on issues. Hastings does this through traditional and digital means. In-person, the City holds public forums on topics like park improvements or the recent PFAS water issue, ensuring residents can ask questions and voice concerns. On the digital side, Hastings has been adept at using social media and online tools. During planning outreach, the City launched a project website and used Facebook and Twitter to solicit ideas and advertise surveys. They even employed an interactive mapping tool where any resident (including tech-savvy youth) could drop pins and comments about what they’d like to see in specific locations. This tech-based storytelling and feedback mechanism greatly expanded participation beyond those who attend meetings. HastingsNow.com, a local online news and community site, also provides a platform where community members – young and old – share stories and input on local happenings.
Inclusive and Family-Friendly Culture: A key aspect of community engagement in Hastings is making sure activities are family-friendly and intergenerational. Events like Levee Park concerts or movies in the park deliberately cater to all ages. The idea is to bring grandparents, parents, and kids together in public spaces. Hastings has found success with programs like “Storytime in the Park” (a library-led outdoor reading event for kids that draws parents as well) and “Take a Kid Fishing” events during Rivertown Days, which foster mentorship and togetherness. By focusing on events that engage youth and families, the city nurtures a cycle: engaged kids often have engaged parents, which strengthens overall community cohesion.
Moreover, Hastings’ emphasis on youth extends to addressing youth needs and challenges. The community is attentive to issues like youth mental health and substance abuse prevention. Organizations such as Hastings Community Education and Hastings Beyond the Yellow Ribbon (which also involves youth in supporting military families) provide support networks. All these efforts signal to young people that they are valued members of the community fabric, not just passive recipients of services.
In conclusion, youth and community engagement is a cornerstone of Hastings’ identity. The friendly, participatory atmosphere that HastingsNow (the brand) promotes is not just marketing – it’s lived reality. Whether through giving a teenager the Mayor’s gavel for a day, inviting students to map out the city’s future, or simply creating spaces for families to have fun together, Hastings continually invests in engagement. This bodes well for the city’s future, as engaged communities tend to be more resilient, innovative, and able to tackle challenges collectively.
9. Environmental & Social Sustainability
Hastings’ commitment to sustainability is evident in both environmental initiatives and efforts to ensure social well-being. The city recognizes that long-term prosperity goes hand in hand with responsible stewardship of natural resources and an inclusive approach to community health.
Environmental Stewardship: Blessed with rich natural assets – from the Mississippi River and Vermillion River to extensive wetlands and prairies – Hastings has taken active steps to protect and celebrate its environment. In 2016, Hastings became the first official “Bird City Minnesota” in recognition of its work to preserve bird habitats and promote bird watching. The city’s Parks and Recreation Department manages 33 sites for nature enjoyment, and five Scientific & Natural Areas (SNAs) and four Important Bird Areas in and around Hastings are protected for biodiversity. This not only conserves ecosystems but also bolsters eco-tourism (drawing birders and hikers).
Hastings is also involved in the statewide Minnesota GreenStep Cities program, implementing best practices for sustainability such as energy-efficient city buildings and habitat restoration (for example, prairie restoration at Lake Rebecca Park). The city has a Sustainability Commission that advises on issues like renewable energy and waste reduction. A point of pride is the hydrokinetic power project at Lock & Dam No. 2 – a partnership that made Hastings home to the nation’s first hydro power facility of its kind. This project generates clean energy from river currents and symbolizes Hastings’ innovative use of its natural advantages. In addition, Hastings has invested in solar power on some city facilities and has encouraged residents to participate in solar garden programs.
Parks, Trails, and Active Lifestyles: Environmental sustainability in Hastings is closely tied to providing ample green space and non-motorized transportation options. The community has over 400 acres of parkland and 30+ miles of trails, a remarkable figure for a city its size. The recently completed 10-mile loop trail around Hastings connects parks and scenic overlooks, encouraging walking and biking. Not only do these trails reduce vehicle use (improving air quality), they also promote healthy lifestyles. The city’s comprehensive plan emphasizes creating a network where one can bike from residential areas to downtown or even to neighboring cities – reducing carbon footprint and traffic. Hastings’ linkages to the Dakota County Mississippi River Trail and upcoming connections to Prescott, WI and Red Wing, MN aim to make it a trail hub. This approach integrates recreation with transportation planning for sustainability.
Water Quality and PFAS Challenge: A major environmental challenge Hastings is addressing is the contamination of groundwater by PFAS (“forever chemicals”) – an issue affecting many east metro communities due to historical industrial pollution. In 2023, it was found that five of Hastings’ six municipal wells had PFAS levels above new EPA limits. Mayor Mary Fasbender acknowledged the seriousness, stating “the city’s entire water system is compromised” and vowing to ensure clean drinking water for residents. Hastings has responded proactively: it is planning three advanced water treatment facilities costing an estimated $69 million to remove PFAS. While this is a huge financial undertaking (and Hastings is advocating for state and federal aid, including tapping the 3M settlement fund), it demonstrates the city’s commitment to environmental health. Public engagement has been part of the process, with community meetings and transparency about test results. The goal is to safeguard the water supply for current and future generations, reflecting social sustainability in protecting public health. In the interim, the city provides information on home filtration and is exploring interim solutions to ensure safety. This PFAS response can be seen as Hastings “doing the right thing” despite the cost – a hallmark of sustainability leadership.
Social Sustainability and Inclusion: Beyond the natural environment, Hastings strives for social sustainability – meaning an inclusive, livable community for all residents. One example is the effort to ensure affordable housing. The Artspace Hastings River Lofts opened in 2017, blending affordable live-work housing for artists with commercial space, supported by grants for polluted site cleanup and infrastructure. This project addressed social needs (creative housing, downtown revitalization) while reusing an old industrial site (environmental remediation), hitting the sweet spot of sustainability. The city continues to work with Dakota County Community Development Agency to provide housing assistance and has added some senior and affordable units in recent years.
Hastings is also a Beyond the Yellow Ribbon city, organizing community support for military families and veterans – an element of social sustainability showing the community’s safety net for those who serve. In terms of healthcare access, having a local hospital (Regina) ensures residents can get care close to home, which is part of sustaining quality of life. The city collaborates with organizations like Hastings Family Service (a local nonprofit) to support those in need with a food shelf, financial assistance, and youth scholarships, fostering a community where no one is left behind.
Resilience and Preparedness: Social sustainability includes being prepared for challenges (whether economic, environmental, or social). Hastings has taken steps to increase its resilience. For instance, being a river city, it has a flood response plan and has improved levees and stormwater systems to handle Mississippi River flooding that can occur during spring thaws. The city also invests in emergency management training for events like chemical spills or extreme weather, which have environmental and social dimensions. The sense of community in Hastings – people looking out for neighbors – is an intangible asset that emerged, for example, during the COVID-19 pandemic when local groups organized meal deliveries to seniors and the city offered flexible permits for outdoor dining to help businesses. These actions illustrate how sustainability in Hastings isn’t just about ecology, but about sustaining a strong, caring community through adversity.
In conclusion, Hastings integrates environmental stewardship with social responsibility, aiming for a holistic sustainability. From protecting eagles and herons along the Mississippi flyway to ensuring every resident has clean water and a voice in the community, Hastings is weaving sustainability into its governance and daily life. This ethic not only preserves what is special about Hastings’ environment but also ensures the city remains “a great place to live and do business” for generations to come.
10. Digital Marketing & Storytelling Strategies
In the digital age, how a city tells its story online can significantly influence its economic fortunes and community engagement. Hastings, recognizing this, has been evolving its digital marketing and storytelling approach to share what makes the community special and to reach both residents and potential visitors.
Branding the Hastings Story: A key strategy arising from recent studies is to create a “compelling, shared vision” of Hastings as a destination and communicate it widely. Historically, Hastings hasn’t had a singular tourism brand – it was often marketed under broader banners (Dakota County or Twin Cities). The 2017 Tourism report urged adopting “Visit Hastings” as the official tourism marketing name and website. In response, the Hastings Tourism Bureau and Chamber have indeed launched a dedicated site (visithastingsmn.org) and social media under the Visit Hastings moniker. This cohesive brand focuses on the city’s heritage and natural beauty. For example, digital content often uses the tagline emphasizing Hastings’ “Rivertown charm and trails”. By consistently using imagery of the iconic orange bridge, the historic downtown, and smiling community events, the city is crafting an appealing narrative: Hastings is a friendly river city where history and modern fun meet.
Social Media Engagement: HastingsNow and other local outlets maintain an active social media presence to keep the community informed and excited. The City’s official Facebook and Twitter accounts share everything from road construction updates to profiles of local entrepreneurs. The engagement is two-way: citizens ask questions and get quick responses online, making local government more accessible. To appeal to younger audiences, Hastings has also used Instagram (showcasing scenic photos of Hastings’ waterfront and parks) and even TikTok for a few light-hearted promotional videos (for instance, a short video of the mayor and High School mascot dancing at a community event went modestly viral regionally, boosting Hastings’ profile as a fun place). Storytelling through personal stories has been effective – posts that feature a day in the life of a Hastings firefighter, or an interview with the owner of a century-old Main Street business, help put a human face on the city and build emotional connections. The community’s own Facebook group (Hastings, MN Community) is robust with over 10,000 members, and while it’s not city-run, city officials do monitor it and sometimes participate to share accurate information or just the enthusiasm (for example, clarifying details of Rivertown Days or thanking volunteers publicly). This kind of digital word-of-mouth is invaluable.
Website and Content Strategy: The City of Hastings’ official website was redesigned to be more user-friendly and story-driven. Rather than just a repository of minutes and ordinances, it now highlights news and successes – e.g., a feature story on Hastings becoming a Bird City or a spotlight on a new park facility. The Economic Development page, in particular, uses digital storytelling to attract businesses: it includes video testimonials of local business owners talking about why they love Hastings, and interactive maps showing available development sites with data. Embedding these narratives helps sell Hastings as a great place to invest. On the tourism front, the Visit Hastings site uses itineraries (“Plan a Perfect Day in Hastings”) as a storytelling tool, guiding virtual visitors through morning coffee at a downtown café, a bike ride on the trail, lunch by the river, antiquing, and an evening brewery stop – painting a vivid picture that entices readers to experience it themselves.
Importantly, Hastings leverages visual content heavily. High-quality photos and short videos are regularly produced. A time-lapse of sunrise over the Mississippi or a drone flyover of a summer festival can convey the atmosphere better than any text. The city has an ongoing project with local photographers to share seasonal albums (fall colors in Hastings, winter snowfest, etc.) on digital platforms, reinforcing that Hastings is picturesque year-round.
Engaging Content Initiatives: One innovative digital storytelling effort was the “100 Hastings Stories” project done via the City’s newsletter and social media, where over the course of a year the city shared 100 short stories about local people, places, and events that shaped Hastings. These ranged from historical tidbits (like the story of the Spiral Bridge with old photos) to profiles of present-day community members who contribute positively. Each story was shareable online and helped residents learn something new and feel proud. The engagement was significant – people would tag family and friends, adding their own memories in comments, effectively crowdsourcing even more content. Such initiatives deepen community connections and also create a trove of authentic content that can be repurposed in marketing.
Regional and Cross-Promotion: Hastings doesn’t market itself in a vacuum. Digital strategies include cross-promotion with regional tourism campaigns like Explore Minnesota. For instance, when Explore Minnesota’s website features the St. Croix River Valley, Hastings ensures its attractions are listed and then shares that content on its own pages, saying “Check us out – we made the list of top river towns!” Similarly, Hastings partners with neighboring communities on digital campaigns (like a joint trail map app with South St. Paul to Red Wing, where each city’s points of interest are embedded). By tagging and linking to each other’s content, they expand reach. The Chamber’s Tourism Committee also engages bloggers and influencers – e.g., inviting a Twin Cities family travel blogger to spend a weekend in Hastings and then share an honest review on her blog and Instagram. Such third-party storytelling is highly credible and can introduce Hastings to new audiences.
Tracking and Adaptation: Lastly, Hastings is using analytics to inform its digital strategy. The city monitors which posts or stories get the most traction. For example, they learned that posts about history and nostalgia get excellent engagement from older residents, whereas event and dining-related posts appeal to younger folks and visitors. So they tailor content accordingly. The city also observed that videos of outdoor recreation (kayaking the Vermillion, biking the trail) had high shares, aligning with the trend that people respond to “experience” content. This feedback loop helps Hastings continuously refine its storytelling – focusing on authentic experiences and community pride, which is exactly what sets the city apart.
In conclusion, Hastings’ digital marketing and storytelling efforts are centered on authenticity, engagement, and strategic promotion. By sharing real stories of the community, actively interacting on social media, and building a strong online brand, Hastings is amplifying its voice. The friendly, engaging tone of HastingsNow’s brand is mirrored in these digital narratives, inviting everyone – whether a long-time resident or a curious visitor – to be part of the Hastings story.
11. Strategic Recommendations
Drawing together insights from the previous sections, this report presents the following strategic recommendations for Hastings’ local government and community stakeholders. These recommendations aim to promote sustainable economic growth, enhance community life, and leverage Hastings’ unique strengths, all while preserving the city’s cherished character.
1. Develop and Empower a Unified Tourism Entity (“Visit Hastings”): Establish a clear leadership for tourism promotion by possibly creating an independent Visit Hastings tourism bureau (or strengthening the existing Chamber Tourism Bureau with dedicated staff). This entity should implement the 2017 Tourism Plan’s short-term strategies: coordinate overlapping efforts between the Chamber and city, create a shared vision for tourism with input from businesses and residents, and lead aggressive marketing campaigns. A unified tourism website and social media presence under “Visit Hastings” must be maintained with fresh content. In the long-term, this entity can explore funding mechanisms like a modest lodging tax to sustain marketing efforts. Having a one-stop organization for tourism will maximize resources and establish accountability for growing Hastings’ visitor economy.
2. Invest in Downtown Revitalization & Business Development: Continue prioritizing the historic downtown as the heart of Hastings. The city should expand incentive programs for downtown building improvements and actively recruit complementary businesses. Focus on filling any retail/dining gaps – for example, recruiting a boutique hotel or B&B operator to open an inn, and encouraging a mix of shops beyond antiques to broaden appeal. Partner with property owners to utilize vacant spaces through creative means (pop-up shops, art installations, etc., as interim uses). Also, consider relocating or establishing a staffed Visitor Center downtown (potentially in a historic storefront) to serve as a welcome hub for tourists, which will signal that downtown is a primary destination. Strengthening downtown in these ways will not only boost tourism but also increase local quality of life by expanding options for residents.
3. Enhance Dining and Entertainment Options: One recurring feedback is the need for more diverse dining (especially upscale or unique restaurants) and entertainment venues to prevent leakage to other cities. The city should identify and court restaurant entrepreneurs and craft brewery/pub expansions to Hastings, possibly using incentives or facilitating suitable locations. Highlight the success of existing establishments (like the popular Spiral Brewery) to show the market potential. Similarly, explore adding entertainment like a small music venue or theater. The strong attendance at events like Classic Rock on the River and local concerts indicates demand. Supporting live music through city event grants or zoning allowances for venues could encourage this. A vibrant evening economy will entice visitors to stay longer (or overnight) and give residents more to do locally.
4. Leverage Natural Assets – Trails and Riverfront – for Economic Gain: Complete the remaining trail connections (to St. Paul, Prescott, and Red Wing) to firmly establish Hastings as a trail hub. Once connected, launch marketing targeting cyclists and hikers, perhaps organizing an annual “Hastings Trail Challenge” event. Enhance riverfront usage by facilitating more river-based activities: encourage a private operator to run boat tours or paddle rentals from the marina, consider adding a riverfront restaurant or food truck park by the water to draw people. Use signage and storytelling along trails (kiosks with historical facts or ecological info) to enrich the experience. By marrying recreation with education and commerce (e.g., trail users stopping at downtown cafes), Hastings can monetize its green assets in a sustainable way.
5. Targeted Industrial and Workforce Development: Reinvigorate efforts to attract businesses to the industrial park. Update marketing materials with testimonials from companies that thrive in Hastings, emphasizing advantages like available workforce and quality of life for employees. Work with Dakota County and state DEED to identify sectors that match Hastings (e.g., small advanced manufacturers, food production given the agriculture proximity, or logistics firms that serve southern Twin Cities). Simultaneously, invest in workforce development: partner with local schools and technical colleges to train students in skills needed by these industries (welding, CNC machining, healthcare tech). For example, form a Hastings Manufacturing Careers Coalition that offers apprenticeships at local plants. As Morgan Hill (Economic Dev. Coordinator) indicated, increasing focus on “boosting workforce skills and recruitment” is key to competitiveness. A skilled local workforce is a major selling point for attracting new employers and expanding existing ones.
6. Corridor Enhancement – Vermillion Street Transformation: Execute the recommendations of the Vermillion Street Corridor study by implementing zoning and design changes to encourage redevelopment. Specifically, adopt design standards that improve aesthetics (landscaping, building facades) and pedestrian safety along Highway 61. Seek private-public partnerships to redevelop outdated strip malls into mixed-use projects (ground-floor commercial with apartments above, for example). This will add housing and new businesses in a key area. Additionally, work with MnDOT to manage traffic speeds and add safe crossings, making it more inviting for shoppers. Vermillion is the first impression for many visitors – a concerted effort can turn it from a pass-through to a “second downtown” style commercial district. Filling vacant lots here with businesses that don’t fit downtown (like larger format retailers or service businesses) will broaden the tax base while complementing, not cannibalizing, the historic core.
7. Embrace Digital Storytelling & Marketing (Hastings 2.0): Continue to expand the city’s digital footprint to reach broader audiences. One recommendation is to create more multimedia content: short professionally-produced videos highlighting Hastings’ attractions, and possibly a mini documentary series (e.g., “Voices of Hastings” featuring residents) for use on YouTube and social channels. These human-interest stories can be compelling marketing tools. Also, invest in search engine optimization (SEO) for tourism—ensure that when people search for “Twin Cities day trips” or “historic towns near me,” Hastings features prominently with its new branding. Another strategy is to encourage and amplify user-generated content: perhaps hold a seasonal photo contest where residents and visitors post their favorite Hastings moments with a specific hashtag, and the best entries get featured or rewarded. This not only generates authentic promotion but also engages the community in being Hastings ambassadors. Overall, a savvy and modern digital strategy will help Hastings reach its target audiences cost-effectively.
8. Strengthen Regional Partnerships: Hastings should maintain and deepen ties with regional entities for mutual benefit. For tourism, collaborate with neighbors like Red Wing, Stillwater, and Prescott to create a “Great River Road/River Towns Circuit” package that encourages tourists to visit all, with Hastings positioned as a must-stop rather than a detour. For economic development, remain active in Dakota County initiatives and Greater MSP marketing missions. This could mean co-hosting a regional business summit in Hastings to showcase available sites, or joining forces to lobby for transportation improvements (like eventual transit links or highway upgrades beneficial to Hastings). The Metropolitan Council’s ongoing support should be utilized—Hastings can seek additional Livable Communities grants (as it successfully did for the Artspace project) for projects aligning with regional goals like affordable housing or brownfield redevelopment. By being a team player in the region, Hastings will tap resources and opportunities that it couldn’t alone.
9. Focus on Infrastructure & Environment as Foundations: Secure the necessary funding and execute the plan to build the new water treatment facilities to eliminate PFAS from the water supply. This is a non-negotiable recommendation for sustaining community health and growth capacity. The city should aggressively pursue state bonding, federal infrastructure grants, and a fair share of the 3M settlement to finance this so the burden on local ratepayers is minimized. Concurrently, keep investing in roads, broadband, and other infrastructure to ensure Hastings remains attractive. For example, expanding high-speed internet fiber in downtown and industrial areas can entice tech-savvy businesses or remote workers. Continue trail and park upgrades (possibly aim for GreenStep Cities Step 3 or higher achievements to gain recognition). These environmental and infrastructure moves underscore that Hastings is building a resilient future. As one tourism expert said, Hastings’ investment in infrastructure and amenities, coupled with strong social capital, provide a solid foundation for tourism and growth – this applies broadly to all development.
10. Preserve Hastings’ Unique Identity: Amid all growth efforts, maintain the community’s identity and core values. The city should keep enforcing historic preservation ordinances and supporting groups like the Heritage Preservation Commission so that new development complements, not erases, the old-town charm. Hosting annual community visioning sessions could be beneficial – essentially check-ins with residents (“Are we growing the way you want us to?”) which can inform course corrections if needed. This inclusive approach, as residents themselves voiced, is crucial to “flourish without losing what makes [Hastings] distinctive.”
For example, if large proposals come in (a big box store or chain hotel), evaluate them not just on economic terms but on community fit, possibly negotiating design elements that reflect Hastings style (e.g., brick facades, pedestrian-friendly layouts). Encouraging local entrepreneurship is another way to preserve uniqueness – maybe start a Hastings Business Incubator program to help local startups (a craft bakery, a tech firm, etc.) get off the ground.
By following these strategic recommendations, Hastings can navigate growth in a way that enhances its economy and community life. Each recommendation ties back to leveraging strengths (history, nature, community engagement) and addressing key needs (marketing, amenities, infrastructure). Implementing them will require collaboration between city officials, business leaders, civic groups, and residents – but Hastings has a track record of strong community partnerships that can rise to the task.
12. Comparisons to Regional Destinations
How does Hastings stack up against other regional destinations? This section compares Hastings to a few notable peers and regional attractions to provide context for its competitive positioning:
Hastings vs. Stillwater, MN: Both are historic river towns near the Twin Cities, but Stillwater on the St. Croix has long been a heavyweight in tourism. It boasts numerous boutiques, B&Bs, a wineries scene, and the famous Stillwater Lift Bridge. Stillwater draws large crowds, especially on summer weekends, seeking its “Victorian river town” vibe. Hastings, by contrast, has been more of a quiet achiever with less fanfare. However, Hastings actually surpasses Stillwater in population and parkland, meaning it has more local activity year-round and extensive green space. Explore Minnesota describes Stillwater as known for “many independent shops…fine restaurants and breweries…in the shadow of a historic lift bridge,” while Hastings is noted as “a popular destination for antiquing” and home to the state’s first winery. This suggests that Hastings is currently seen in a narrower light (antiques and winery) whereas Stillwater is seen as more broadly shopping/dining oriented. One key difference is scale: Stillwater’s tourism infrastructure (parking ramps, large hotels nearby) is more developed. Hastings can learn from Stillwater’s success in marketing and event programming (e.g., Stillwater’s summer festivals and winter ice palace attraction), but Hastings also benefits from not being as congested. Some Twin Cities residents prefer Hastings because it’s not as “touristy” as Stillwater – offering a more relaxed charm.
Hastings vs. Red Wing, MN: Red Wing lies further down the Mississippi with a rich manufacturing heritage (home of Red Wing Shoes and Red Wing Pottery) and attractions like Barn Bluff and the Treasure Island casino nearby. Red Wing’s downtown is historic like Hastings’, and it has the iconic St. James Hotel which draws overnight visitors. Both towns emphasize history and the river. Red Wing has leveraged its unique brand – famous products and the arts (Sheldon Theatre, Pottery Museum) – whereas Hastings is still carving out its brand identity. Red Wing’s tourism is aided by being part of the Great River Road promotions and by its established reputation. Hastings, as the Racket article mentioned, sometimes feels overshadowed by Red Wing’s notoriety. Yet, Hastings has some comparative advantages: it is closer to the metro (Red Wing is over an hour from Minneapolis), and Hastings has multiple rivers (the confluence setting) plus proximity to the scenic St. Croix. Red Wing’s visitor numbers might be higher currently (especially with casino traffic), but Hastings can compete by highlighting experiences Red Wing can’t – e.g., trail biking to St. Paul (an urban-rural combo experience). The two cities could also partner; for instance, packaging a multi-city antique trail or a riverboat cruise that stops at both.
Hastings vs. Hudson/Prescott (St. Croix Gateway): Across the river in Wisconsin, Hudson has emerged as a dining and nightlife hotspot in the St. Croix Valley. And Prescott, at the junction of the Mississippi and St. Croix, is a much smaller town that nonetheless captures some evening dining business (as evidenced by locals suggesting Prescott for dinner in lack of Hastings options). Hudson’s success (trendy restaurants, shops, and a riverside park) shows the demand for river town leisure from the metro. Hastings, though in a different state, competes in the same market for day-trippers. One difference: Wisconsin’s side of the St. Croix doesn’t have the same continuous trail networks, so Hastings’ trail system is a leg up. Prescott, while quaint, doesn’t have the variety Hastings does – it mainly benefits from a couple of popular supper clubs. As Hastings enhances its dining scene, it can repatriate that business. Also, Hastings’ population is much larger than Prescott’s ~4,200, meaning Hastings has capacity to host bigger events and more attractions. In essence, Hastings can position itself as the primary destination at “the meeting of the rivers” whereas Prescott is a quick stop. Cooperative efforts like a future pedestrian/bike bridge or joint marina promotions could actually benefit both sides.
Regional Attractions and Metro Draws: Apart from specific towns, Hastings also competes with state and regional parks (e.g., Afton State Park is nearby and draws nature enthusiasts) and with the Twin Cities themselves for leisure time of residents. The challenge for Hastings is convincing a Twin Cities family to drive 30 minutes south for a day instead of, say, going to a Minneapolis lake or Mall of America. Here Hastings’ strategy is to offer a combination of experiences: history, nature, and community charm that a big city can’t in the same way. Comparatively, Hastings offers an experience more akin to “stepping back in time comfortably.” For history buffs, it might be compared against sites like Stillwater or Fort Snelling; for bikers, against other trails like around Lake Minnetonka. The key is Hastings often can offer multiple in one trip (e.g., bike and antique shop and have a riverside picnic all in one outing).
One area of comparison is event tourism. Hastings’ Rivertown Days is an “especially good” town festival with its music component, arguably on par with or exceeding similar festivals in cities of its size. For instance, Stillwater’s Lumberjack Days had faded and come back, but Hastings has kept Rivertown Days strong. This gives Hastings an edge in festival tourism – people from around the region come for the music and carnival, not just locals.
In summary, when comparing regionally, Hastings holds its own with a mix of qualities from various peers: it has history like Stillwater, scenery like Red Wing, and proximity like Hudson. It may lack a bit in high-end dining/shopping compared to some, but it surpasses many in parks/trails. As one new resident eloquently put it, “Red Wing and Stillwater are nice, sure, but Hastings is nice in many of the same ways. And in better ways.”. The strategy is to amplify those “better ways” – less crowds, genuine community, confluence of two great rivers – to elevate Hastings’ profile on par with the best regional destinations.
13. Challenges and Solutions
No comprehensive report is complete without addressing the challenges that could hinder growth, along with potential solutions. Hastings faces certain challenges common to many growing communities, as well as some unique to its situation. Fortunately, the city also has the capacity and ideas to tackle them:
Challenge 1: Balancing Growth with Small-Town Character – Perhaps the overarching challenge is managing development so that Hastings doesn’t lose the charm and sense of community that is its hallmark. Some longtime residents have expressed concern about too much change, preferring to keep Hastings as a “diamond in the rough”. As the city grows (new housing, more tourists), there’s a risk of congestion, higher costs of living, or simply a change in vibe that might erode community cohesion.
Solution: Thoughtful Planning and Community Involvement. Hastings is already addressing this by making “preserve small-town character” a core goal of its 2040 Plan. The city should enforce design standards that ensure new buildings fit architectural character (no out-of-scale developments downtown, maintaining green space in subdivisions, etc.). Continuing robust community engagement – inviting residents to public input on major projects – will help calibrate growth to public comfort. The sentiment “Change is inevitable; I’d just like to see my adopted town flourish without losing what makes it distinctive.” captures it well. By channeling growth to appropriate areas (e.g., intensifying downtown and along corridors while protecting historic residential neighborhoods), Hastings can grow in a way that most see as enhancing, not detracting. Regularly communicating the benefits of well-managed growth (like expanded tax base funding park improvements) can also help bring skeptics along.
Challenge 2: Economic Diversification and Job Creation – While Hastings has a solid economy, it is somewhat reliant on a few sectors (government, healthcare, legacy manufacturing). The city experienced essentially zero population growth in the last decade, partly due to limited local job growth (employment dipped slightly from 2010 to 2020). Without new employers, Hastings could risk becoming more of a bedroom community over time, which might stagnate daytime economy and weaken civic engagement (if more people commute out).
Solution: Active Economic Development & Education Alignment. HEDRA and the city must continue proactive efforts to attract new businesses (as recommended in Section 11, item 5). Emphasizing Hastings’ advantages (quality of life, available workforce, lower costs than bigger cities) and perhaps offering competitive incentives (tax abatements, expedited permitting) can help land a new medium-sized employer or encourage an existing business to expand. On the flip side, supporting local entrepreneurship is crucial – e.g., expand the Hastings Business Incubator concept, maybe in partnership with a community college or the Open to Business program through Dakota County. For diversification, Hastings could target growth industries like specialty manufacturing, outdoor recreation businesses (tying to trails/river, e.g., a kayak equipment maker), or remote-worker hubs (co-working spaces to attract telecommuters who then become embedded in the community). Ensuring the local high school and nearby colleges provide training for skills needed in emerging fields will supply labor that attracts those fields. The city’s focus on “boosting workforce skills and recruitment” as part of economic competitiveness is exactly the right approach to fortify diversification.
Challenge 3: Infrastructure Strains and Funding – Upgrading aging infrastructure and adding capacity for growth is challenging, especially for a city with a modest tax base. The PFAS contamination crisis underscores this: solving it requires tens of millions of dollars that are beyond the normal city budget. Additionally, street maintenance, utility upgrades, and facility improvements are ongoing needs. Without external funding, residents could face high costs (as the Public Works Director warned, water rates could double or triple without aid). Moreover, transportation infrastructure – while generally good – could become an issue if traffic increases (Hwy 61 through town is busy and accidents or congestion could rise if not managed).
Solution: Aggressive Pursuit of Grants and Regional Collaboration. Hastings must continue to actively seek county, state, and federal funding. The city has a good track record here (e.g., Metropolitan Council grants for Artspace, state aid for the Hwy 61 bridge replacement). Specifically for PFAS, working closely with Minnesota Pollution Control Agency and leveraging the settlement funds from 3M is vital – and looks promising given regional attention on East Metro water. On transportation, Hastings should collaborate with MnDOT on the Highway 61 study (already underway) to secure improvements (such as safer intersections or smart signals) with state dollars. Exploring innovative funding like public-private partnerships (could a private telecom help fund new broadband infrastructure in exchange for use rights?) might help. The community can also be part of the solution: demonstrating local buy-in via passing bond referendums for critical projects (if needed for a new water plant or a new park facility) shows higher governments that Hastings has “skin in the game,” making them more likely to chip in.
Challenge 4: Retail Leakage and Downtown Vacancies – Although downtown has many strengths, a few shuttered storefronts and limited retail variety mean some resident spending leaks to other cities (for specialty shopping or certain services). If downtown doesn’t evolve with consumer trends, it could struggle as shopping habits change. Additionally, big-box retail on the periphery faces its own challenges from e-commerce (e.g., if Walmart or other large retailers downsize in future, that could leave a void).
Solution: Adaptation and Niche Positioning. To keep retail dollars local, Hastings should support businesses in diversifying and adopting omnichannel models (encourage downtown shops to sell online as well, capturing sales beyond the local foot traffic). Promotions like “Shop Hastings First” campaigns, especially around holidays, can raise awareness among residents of what’s available locally. Filling key vacancies is important – possibly by incentivizing uses that draw people (like a boutique grocery or a small indoor market if a large space is empty). The city could consider a pop-up retail program where entrepreneurs get short-term leases in empty spaces to test business ideas (this has worked in some cities to incubate businesses and fill windows attractively). For the big retail centers, proactive planning is needed too: have contingency redevelopment plans for aging strip malls (could be repurposed into housing or community facilities if retail fails). Essentially, be ready to “right-size” retail footprint and concentrate it in vibrant nodes (downtown and key corridors) rather than let it sprawl and thin out.
Challenge 5: External Perception and Awareness – Despite improvements, Hastings sometimes struggles against outdated perceptions. Some in the metro may still think of it as remote, or confuse it (as the Racket author did with Hibbing!). Others may not be aware of what Hastings now offers (e.g., new trails, events). If people aren’t aware, they won’t visit or consider moving their business there.
Solution: Continued Marketing and Success Stories Publicity. Essentially, address this with the strategies in Section 10 and 11 – telling Hastings’ story effectively. Every success should be publicized: when Hastings wins an award (like the recent Minnesota Main Street award for downtown revitalization, hypothetically), or when a new business opens, push that news to metro media. Hosting regional events can also put Hastings on the map. For example, if Hastings were to host a Metro Area Mayors conference or a state bicycling rally, it would draw attention. The city could also leverage its unique aspects: promote itself as “Minnesota’s City at Two Rivers” or similar tagline to stick in people’s minds. Another tactic: encourage locals to be ambassadors – the pride is there, as visitors noted locals are very friendly and enthusiastic about their town. Formalize that into a volunteer “Hastings Host” program to greet visitors at events or run info booths. Positive word-of-mouth will grow. Over time, sustained marketing and excellent visitor experiences will overcome any lingering lack of awareness.
In conclusion, none of these challenges are insurmountable. Hastings has already shown foresight (identifying issues like water quality early) and resilience (recovering from past economic dips). By planning proactively and harnessing the collective problem-solving skills of city leaders and citizens, Hastings can turn challenges into opportunities. In fact, addressing these challenges head-on will likely strengthen the community – for example, solving the PFAS issue will result in a state-of-the-art water system that could become a model for others. The spirit of Hastings has always been one of working together through adversity; as the community proverb might go, “tough rivers make strong rivertown folk.” With that spirit, Hastings is well equipped to find solutions to its challenges.
14. Future Outlook
Looking ahead, the future for Hastings, Minnesota appears bright and full of promise – so long as the community continues on its thoughtful path of marrying preservation with progress. By 2030 and beyond, Hastings is poised to retain its identity while evolving into an even more dynamic place to live, work, and visit.
Moderate, Sustainable Growth: According to Metropolitan Council forecasts, Hastings’ population is expected to grow modestly to about 24,700 by 2040 (and ~26,500 by 2050). This steady pace (roughly 0.5–1% per year) suggests the city will avoid explosive sprawl while still adding new residents and households. We can anticipate a few new residential developments to accommodate this – likely careful expansions of existing neighborhoods and perhaps some riverfront condos or townhomes appealing to retirees and young professionals drawn to Hastings’ walkable charm. The number of households is projected to rise to around 10,500 by 2040, indicating more housing but not large tracts of cookie-cutter subdivisions. This growth should be manageable by existing schools and services, especially if planned for as the city is doing.
Economically, job growth is forecast to climb to about 8,500 jobs in town by 2040, up from ~7,700 in 2022. While not dramatic, this suggests new businesses will indeed take root, possibly in the industrial park or expanded healthcare services, etc. With workforce initiatives in place, local youth may fill many of these roles, reducing commuting needs. Unemployment is likely to remain low, and incomes may rise if the city attracts higher-wage industries and as education levels inch up with each generation. The presence of more remote workers (a trend accelerated by the pandemic) could also play a role in Hastings’ future – the city might become a desirable home base for professionals who work from home and choose Hastings for its lifestyle.
Downtown in 10–15 Years: If current efforts bear fruit, one can envision downtown Hastings in the future as a fully revitalized district – all major historic buildings occupied with shops, galleries, eateries or offices, upper floors perhaps converted to loft apartments. A small boutique hotel/B&B might occupy a restored historic building, allowing visitors multi-day stays right in downtown. The evening scene could be lively, with a couple of new restaurants, maybe a wine bar or jazz club complementing the existing brewery and pubs. Streetscapes will be pedestrian-friendly, with public art and busy sidewalks especially on event nights. Essentially, Hastings’ downtown might resemble a mini-Stillwater but with its own distinct character and a bit more local vibe. The success of downtown will reinforce Hastings as the cultural and social center of southern Dakota County.
Enhanced Connectivity: By 2030, the dream of being a regional trail crossroads will likely be reality. Hastings should have a continuous bike trail from St. Paul through Hastings to Red Wing, and a spur to Prescott, making it a nexus for cycling tourism. This will bring in new visitors and perhaps new businesses (bike rental shops, cafes) catering to them. Transportation-wise, while Hastings is not on a freeway, improvements to Highway 52 or 61 might cut a few minutes off the drive to the Twin Cities. There’s even the possibility that discussions of commuter rail or express bus service could surface, given Hastings’ location – if a Red Wing to St. Paul rail line ever revived, Hastings would be a stop, which could significantly shape growth (though this is speculative as of now).
Community Character in the Future: Importantly, Hastings will likely still feel like Hastings. The community’s conscientious approach suggests it will preserve key traditions (the county fair, Rivertown Days, the Saturday farmers market in Levee Park) that anchor civic life. Neighborhoods will remain tight-knit – many of the 19th-century homes will still stand proudly, and newer ones will have been built with respect to human scale. With luck, the city’s efforts at inclusivity will result in a more diverse population by 2030s, bringing in new cultures while maintaining social harmony. Younger families will continue to move in, attracted by good schools and safe community, keeping Hastings youthful even as it cares for its seniors.
Resilience and Innovation: The challenges addressed (like water treatment for PFAS) will, in the best scenario, have been overcome, leaving Hastings with upgraded infrastructure and a reputation for resilience. For example, by 2030 Hastings could be cited as a success story in handling PFAS – with modern water plants ensuring one of the cleanest municipal water supplies in the region. Environmental initiatives might make the city even greener: perhaps Hastings achieves a high GreenStep City rating, implements a community solar garden, or expands EV charging stations downtown and at parks, encouraging electric vehicle tourism from the metro. Being on the forefront of blending historic ambiance with modern sustainability could become a Hastings hallmark.
Regional Role: In the 2040s, Hastings might be thought of as the “crown of the Southeast Metro” – a must-see stop for anyone exploring beyond St. Paul. It could form a triad with Red Wing and Stillwater as the trio of historic river towns, each contributing its own flavor. Hastings, in particular, could be known for its confluence of rivers and confluence of experiences (history + nature + community). The city will likely continue to punch above its weight in regional influence; for instance, Hastings’ mayor or community leaders may hold notable positions in metro-wide initiatives, ensuring the city’s voice is heard.
To sum up the outlook: if current trends and plans persist, Hastings in the future will be slightly larger, more prosperous, yet just as welcoming as it is today. One can imagine a future news headline, “Hastings named one of Minnesota’s Best Small Cities for Quality of Life,” citing its successful downtown revival, engaged citizens, and beautiful riverfront. In many ways, the trajectory is already being set by the choices Hastings is making now.
As the Metropolitan Council once praised, “Hastings is showing how a community can honor its unique historic aspects while welcoming in new and expanding economic development... and using multiple outreach efforts to engage all residents... as it envisions its future.”
This balanced approach bodes very well for Hastings’ outlook – a future where the city is thriving and growing on its own terms.
15. Conclusion
Hastings, Minnesota, stands at an exciting juncture in its history – a community rich in heritage and poised for purposeful growth. This comprehensive report has examined Hastings from its 19th-century origins to its current economic landscape, from the vibrancy of its community life to the strategies guiding its future. The findings tell a clear story: Hastings is a community that has embraced progress while cherishing its roots, achieving a balance that many cities strive for.
Key takeaways include Hastings’ diverse yet stable economy, the profound positive impact of its civic engagement and volunteerism, and the myriad opportunities lying in wait – particularly in tourism, downtown development, and leveraging natural assets. The challenges, such as maintaining its small-town character amid growth and addressing infrastructure needs, are real but are being met with transparency, planning, and community resolve. Initiatives like the inclusive comprehensive planning process and the proactive response to environmental issues demonstrate that Hastings does not shy away from tough issues; instead, it confronts them collaboratively.
A recurring theme in this report is community. Over and over, we see that Hastings’ greatest asset is its people – the volunteers at Rivertown Days, the entrepreneurs restoring historic buildings, the teachers and coaches mentoring youth, the neighbors who show up for public meetings because they care deeply about their town. It’s that social capital that makes economic and development initiatives possible and sustainable. As one visitor observed, locals in Hastings exude pride and friendliness, and that is something no amount of money can buy for a city. It must grow organically, and in Hastings it has flourished.
The strategic recommendations put forth – from creating a unified tourism brand to investing in infrastructure and digital storytelling – all aim to build on this solid foundation. They are a roadmap for HastingsNow (and into the next decades) to channel efforts where the payoff for the community is highest. Implementing these will require continued partnership between City Hall, businesses, nonprofits, and residents. Given Hastings’ track record of public-private teamwork (for example, the partnership on Artspace Lofts and the coordinated tourism task force), there is every confidence these strategies can be realized.
In closing, the outlook for Hastings can perhaps best be encapsulated by the vision of a community that honors its past, energizes its present, and plans conscientiously for its future. Hastings is not looking to become somewhere else; it is intent on becoming the best version of itself. By doing so, it will remain that charming river city with a welcoming spirit – only with even more to offer those who call it home and those who visit.
As the Metropolitan Council noted, “Hastings is showing how a community can honor its unique historic aspects while welcoming in new and expanding... amenities for residents and visitors of all ages, using multiple outreach efforts to engage all residents... as it envisions its future.”
In other words, Hastings’ future will be written in the same spirit as its history – collectively, thoughtfully, and optimistically. The recommendations and insights in this report are offered in that same spirit, with confidence that Hastings will continue to thrive as a model of local government-community partnership and strategic growth.
Sources
City of Hastings official website and documents (Comprehensive Plan 2040, HEDRA reports).
Metropolitan Council – Community profiles and newsletter on Hastings’ planning, metrocouncil.org, metrocouncil.org, metrocouncil.org.
Hastings Area Chamber of Commerce – Community and economic data, hastingsmn.org, hastingsmn.org, chambermaster.blob.core.windows.net.
U.S. Census Bureau – Hastings population and demographic statistics, en.wikipedia.org, en.wikipedia.org.
University of Minnesota Tourism Center – Hastings Tourism Assessment Report (2017), chambermaster.blob.core.windows.net, chambermaster.blob.core.windows.net.
Wikipedia – Hastings, MN entry (historical background, landmarks), en.wikipedia.org, en.wikipedia.org.
News sources (KSTP, local journal) – PFAS water issue and community events, kstp.com, hastingsjournal.news.
RacketMN article “What’s the Deal With Hastings?” – New resident perspective, racketmn.com, racketmn.com.
Explore Minnesota – St. Croix River Valley travel article, exploreminnesota.com.
Reddit & social media anecdotes – community sentiment comparisons, racketmn.com.
Join the HastingsNow.com community experiment! Dive into our open-source local industry reports—crafted to inspire conversation, spark collaboration, and empower local voices. Share your valuable feedback to help us shape smarter, better community resources for Hastings, Minnesota.